Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
 

The Label “Small Business”- Good or Bad?

Entrepreneurs, business owners, and small businesses get labeled a lot of things, the most common being “small business” or “small business owner”. But, the term “small business” is not without controversy, as some think that it’s pejorative or just don’t identify with it. So, we decided […]
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Smart Tips for Business Travelers to Beat Jet Lag

Whether you’re the CEO of a major corporation or you’re a small business entrepreneur, more and more people are now conducting business that requires them to travel frequently for important meetings. Depending on where your meeting is, as well as your time of landing, you may […]
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Cash Flow: Oxygen for Your Business

As a small business owner, your business can feel like a living, breathing entity. In order to grow and flourish, your business needs predictable and reliable cash flow. In Carol’s latest post on MasterCard.biz, “How to Avoid a Cash Flow Crisis,” she says: “Think of cash […]
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Every Web Page Tells a Story

Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is: Is your website and social media listening – or telling?  Here are a few points to […]
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Top Five Tips for Getting Referral Business

I sometimes joke that my most successful marketing strategy is waiting for the phone to ring. Because, in point of fact, it is. The majority of my speaking engagements, writing gigs and therapy clients all come from other people sending them my way. People underestimate the […]
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How to Evaluate Losses

When you run a small business, you have to make a lot of decisions – and often without a lot of information. Not every decision you make is going to be a good one. When you launch products or services, some will be successful, and some […]
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How Can You Supercharge Your Business Growth? Start Here.

Growing a small business is hard! That’s why Carol and I teamed up with Microsoft* Community Connections to reach out to small business experts and support organizations across the country. We asked them to share their best tips to supercharge growth, and we received a great response. […]
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Social Media: Why You Should Post the Right Content on the Right Platform

Each social media platform is different. The type of content and the way you post should vary, and be appropriate for the platform. Facebook is more chatty than Twitter. LinkedIn is the most buttoned up platform. It’s pretty much all business. Or it should be… Carol […]
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An Entrepreneur Is an Entrepreneur

Is there a difference between genders when it comes to being an entrepreneur? You don’t often hear male entrepreneurs saying, “I’m a male entrepreneur.” And yet, women will often self-identify as a “Woman Entrepreneur.” Carol has a few things to say about that in “Dear Everyone, […]
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Best Ways to Leverage LinkedIn to Build Your Business

Most business owners know that they could – and should – be using LinkedIn more effectively to build their businesses. But what exactly should they be doing? I think I use LinkedIn pretty effectively, but I wanted to reach out to an expert for the best tactics. Phil […]
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