Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Use “the Buddy System” to Market Your Business

Your business can offer the absolute best products or services on the planet, but if nobody knows that they exist, your business will fail in the same way that unfortunately, so many other small businesses do. Marketing is key for getting the word out, but it […]
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How to Sanely Evaluate Business Opportunities

Entrepreneurs and small business owners LOVE ideas. We have them all the time! We get giddy with excitement sometimes. New ideas can even wake us up in the middle of the night.  Unfortunately, we can’t move every idea forward. We don’t have the time or the money. Or, […]
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Is Your Business Running with Scissors?

True story: Last week when my husband and I were taking our one-year-old pit bull mix, Lulu, for a walk, we found a pair of scissors along the road. Some people have the good fortune of finding cold, hard cash while walking their dogs. We find […]
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What’s In a Name? A Lot! And It Varies by Location.

What’s the first thing that comes into your head when someone says “Mercedes”?* If you’re in Europe, we’ll guess that you think of a company that has a car, truck, or bus for every market niche. In the United States—where General Motors, Ford, and Chrysler own that positioning—Mercedes brings […]
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Customer Loyalty: Engagement, Not Transactions

In Carol’s latest post, “Customer Loyalty 3.0 Is Never About Transactions. It’s About Getting to Know Your Customers” on, Carol talks about the future of customer loyalty, and why it’s so important. She begins: “At Entrepreneur and Microsoft’s Accelerate Your Business Event, I was able […]
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Bringing Small Town Values to Online Business

Internet-based technologies continue to transform businesses in ways scarcely imaginable just a few years ago. Online travel services, for example, have become the norm – a matter of convenience for customers, and for businesses often a source of access to larger markets. This also includes online customer […]
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100+ Ways to Spark Creativity When You’re in a Rut

We’ve all been there before- you need to work on an important project, write a killer new blog post or come up with a winning marketing campaign, but several hours in, you remain staring at a blank screen. So, when lacking that inspiration, how do you […]
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Vision Statement: Why Every Company Needs One

Developing content for a new website? Trying to determine if a customer or prospect is a good fit for your business? Recruiting that next superstar employee? Hoping to motivate a recalcitrant supplier or vendor to go above and beyond?   Use your company’s vision statement as […]
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The Five Parts of A Successful Book Proposal

Quick question: why are you here on Yes, she is a great small business strategist, a lovely person, and one of quickest wits in the business community. But I am guessing you first heard of her through her media platform. Which in turn was fueled […]
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Failure Isn’t an Endpoint. It’s a Pivot Point.

Carol is a guest judge for the season on the new TBS show, “America’s Greatest Makers” – and the show’s premiere is TONIGHT at 9:00 p.m. Eastern/Pacific. Her recent post on is about what we can learn from the show. In “What Entrepreneurs Can Learn […]
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