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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

5 Ways to Generate More from Existing Customers

Written By: Catherine Morgan
It’s much easier – and usually more profitable – to generate money from existing customers. Yes, you can...

A Surprising Insight on the Importance of Focus

Written By: Shep Burr
Following a 35-year career of significantly building revenues for a number of companies, I became a growth strategy...

Managing Chaos: 3 Tips that Help

Written By: Mark E. Goodman
Have you ever lost control of a situation?  Been planning an event or initiative and gotten the sense...

With Our Inboxes Overflowing, Direct Mail Still Has a Place

Written By: Catherine Morgan
People have been saying that direct mail was dead for a long time. However, with email being fast...

Make it Easy for Customers to Give You Money

Written By: Carol Roth
As a frequent consumer (I won’t say just how frequent!), I can say from my vast shopping experience...

Paid Content Promotion: Specificity Is Everything.

Written By: Catherine Morgan
How well do you know your ideal client? Can you describe them in detail? When you describe them...

Mentoring Is a Two-Way Street

Written By: Catherine Morgan
In Carol’s recent post on the Nextiva blog, she makes the case that mentoring doesn’t always happen to...

A Social Media Etiquette Refresher

Written By: Catherine Morgan
Social media has become so much a part of our everyday lives that I almost can’t remember when...

How to Have Profitable and Enjoyable Client Enrollment Calls

Written By: Catherine Morgan
I had the worst experience being the prospect on a client enrollment call last week. It was all...

Are You an Introvert? Use These 3 Tips to Network Effectively.

Written By: Catherine Morgan
You may be surprised that Carol considers herself an introvert – but it’s true! If you have trouble...