Being viewed as the “go-to” expert in your industry or field is so important for gaining the respect and trust that is needed for a successful business. But, how do you become that go-to expert? Well, I have reached out to the CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to find out their best tips. Their answers are presented below in no particular order.
You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you.
To position yourself as an expert in your field, a great way to show off your knowledge is with a blog. Make sure that you update your blog frequently and include tips, advice, news or information about your industry. The more helpful the post, the better. Once your posts are shared and your blog gets higher traffic, people will recognize that you clearly have experience, knowledge and expertise in your field.
2. Offer Solutions on a TV Show
Most U.S. communities have a public access TV studio and volunteer broadcast personnel, just waiting for anyone in the community to use. Create a 30 or 60-minute information-based and entertaining public access television show, offering solutions to your prospects most common problems. Use FREE public access distribution channels to offer your show to public access channels globally that are hungry for good, quality video content. This can all be done without paying a cent.
3. Throw an Event or Conference
To be viewed as an expert on something, put on an event or conference on that topic. Come up with a catchy title, build a simple web site and Eventbrite page, and invite several domain experts to speak. Run the event as MC and moderator, and you'll enjoy the "halo effect" of being seen as a producer in the space. I've done this quite successfully with M&A, Biz Dev and now funding, each attracting 150-275 attendees.
4. Be a Regular Guest
Guest Blogging, within in Google's guidelines, is a great way to gain industry exposure. Leverage relationships within your industry first, to publish on sites you're comfortable with. Once, you've proven that you actually write good content, use this to leverage writing for well known publications. Publishers are always looking for reputable writers. Try to push to become a regular contributing author, so that you can position yourself as familiar face to a certain audience.
Kristen Gramigna of Bluepay
5. Publish or Perish
Publish or Perish was always the rule in academia; now, it is the new business mantra. But, just publishing anything is not enough. Do what talk show hosts do: either "paint a target on yourself" or turn the heat up under someone else. Handling controversy with finesse in your books, articles and posts will attract attention, confirm your expert status and set you apart from the sea of bland players that surround you. Have your facts and back up what you say, but above all, take a stand!
6. Lights, Camera, Fame!
Harnessing the power of video on the web marks an entrepreneur as a thought leader! Create videos packed with information and ideas. Plan in advance how you see your videos. And then, use social media to promote them. Offer a free white paper or ebook on your industry. The most important thing to do is to produce QUALITY video - something that is watchable. And again, make your series compelling without selling your product or service. Now, get ready for your close-up.
7. To Be It-Claim It!
It may sound simple, but the reality is that if you want to be known as an expert in your field, you must claim it. What I do is make sure that every media contact has me in their data base. I contact them all. It's amazing how often they will call for quotes. All of a sudden, you are quoted everywhere. I do the same for regional radio programs. I get calls all the time to do phone interviews on the air. From this, I get offers to speak.
8. Become a Published Author
Have your own mini-book Published on Amazon.com. Nothing screams expert like the term "Author." Take some of your written material and shape it into a "report" about 30 pages long on your topic of expertise. Open a free publisher's account on Amazon for Kindle publications. Upload your WORD Doc or PDF report. Amazon provides a free Book Cover Creator to give it a professional look. After publishing several reports, put all them together and resubmit them as a full length book. Instant Author!
9. Publish Your Knowledge
Publishing your knowledge is one of the fastest ways to become recognized as an adept player in your field. That means everything from detailed YouTube tutorials to explicit blog posts on the topic of your expertise. It can include case studies, what to watch out for, and detailed instructions. Eventually, with enough solid content and enough search engine authority on the topic, you're likely to be seen as an expert by the searching majority.
10. Go Organic
Publish content that demonstrates your expertise before reaching out to others (e.g., blog, website). That is where you'll be directing people when you start networking. Next, get active: join others and leave a real comment (not just "I like this."); start your own community, promote it on social and invite others to join. [I love Google+ for that.]
Rush a relationship and it will fail. Authentic + Energy = Success, free of harsh tactics or additives. Go organic!
11. Published Author
Your competitors hand out business cards. You hand out a book authored by you.
The business card says, "Hi, I'm a [whatever you are]"
The book says, "Hi, I am THE [whatever you are]"
This strategy works best for people who earn large amounts from each new client (real estate agents, financial planners, consultants, etc.) It's not so cost-effective for dog groomers or pastry chefs.
12. Put Your Name on Your Homework
My children's elementary teachers would often say "write your name on your homework." They were very good about doing their work and turning it in on time, but often failed to put their name on it to receive credit for the work they did. The teacher then had to guess.
We have to first do the work to become the expert we want to be known for. Then, we need to share it often, making sure that our name/brand is clearly visible to receive proper credit. An expert without a name doesn't hold much value.
13. Authentic Advisor
In the field of personal finance and coaching people on their money matters, it is so important to be authentic and provide education. Authenticity and education are transferable to any field. While being oneself and providing facts to your market, you will share knowledge that cannot be taken back by anyone and an intimate level of trust can be established. This has the ability to create so much more opportunity.
14. Content *Still* is King!
"Content is king" is an old SEO saying, but it's more relevant now than ever. The more that clients and prospects see your name associated with useful, helpful, *authoritative* content, the more likely they will be to hire you. This means authoring bylined articles, responding to blogs, commenting in industry publications, maintaining a strong social media presence, and using a PR firm to help shape your messaging. It really works!
15. Be Controversial
Want to stand out? Do something unexpected. Something weird. Something out of the ordinary. Don't be afraid to be unpopular. Your point of view is what makes you unique and will help you become recognized as an expert in your field - and if you're authentic and deliver on the customer experience that you promise, you'll quickly become known as an expert. A little controversy highlights your expertise while making sure that you stand out among your competitors.
16. What's In It For Them?
People bestow "experthood" on others when they get something out of the relationship. My case is still W.I.P. but I think carries a good message. I asked our US congressman a question about helping Vets get jobs and he connected me with his staff to make it happen. As a result, I am connected to several national programs and looking like I might end up being their primary job hunting skills training expert. The congressman got a great story about helping the Vets and I got the connections!
17. Dominate, Don't Compete!
You must strive to be the "go-to" person in your profession and take advantage of all the ways to communicate with the masses. Social media is a great tool for this. It's free, easy and gets you a lot of attention quickly when used correctly. Don't just plug your business. Instead, share valuable information and position yourself as an expert resource. Make yourself available for questions, write a blog, get media attention and get out of obscurity. People do business with whom they know.
18. It's ALL About Exposure
How CAN you get known or become a go to expert in your area of expertise? I propose YOU create an ongoing plan where YOU become a disseminator of facts or news accounts to YOUR pool of supporters. Facts validate YOUR positioning in the spot created. I was in Christian Science Monitor in October 2011. I sent it out. I was part of the United Nations World Peace Day Broadcast. I sent that out too. Radio interviews? I forwarded the links too. YOU WILL get known as it gets spread!
19. Say It Simply
Instead of trying to convince people you're an expert just say what you mean. Keep the jargon and buzz words to a minimum. When people turn to you for advice, especially online, they are looking for direct and digestible bits of information. The go-to-expert offers ideas that can be used immediately, without the need for a jargon to real world dictionary. You can always provide ways for interested people to get your more in depth, detailed or complex ideas--after you connect with them.
20. Don't Give It Away!
To become known as an expert in your field, give, give, give! Be generous with your time and with your knowledge, particularly to influencers (like the media, and high profile bloggers who speak to your desired customer group). As an expert, you've learned a lot, made a lot of mistakes, have a lot of connections and you position yourself clearly when you are generous with the things that got you where you are. BUT never give away your core product or service - experts know their value.
21. Do What You Love!
I reinvented myself at 48 years of age in 2009. Within four years, I had a book published with two more on the way about intoxicating spirits. If you are not completely passionate about what want to become, stay in your corporate job because you will never succeed on fear of the unknown. You will succeed because of your passion to be that go to person. The expert. But always remain humble, for there is always someone who knows more that you do!
22. Raise Your Own Profile
Take some time to build your personal brand and find ways to stay visible. When you do, you’ll be building up your own company. Write educational guest blogs to expand your reach. Offer useful tips or insight on your social media sites. Hit the speaking circuit and talk about what you know best. And overall, just stay visible. When people get to know you as an authority in your market, they naturally want to get to know your brand.
23. Become a SME, the Go-To Expert
The number one way to become known as the go-to expert in your field is to always provide valuable information to those in need - give, give, give! Speak. Write. Share. And, get to know journalists who cover your field and make their job easier by providing them with information they need, before they need it! Finally, when a journalist contacts you, respond immediately and knock their socks off with a unique perspective.
24. Niche & Blog Consistently
The best and easiest way I became known as an expert was the simple decision to niche to a small audience and then, blog twice weekly. My mom entrepreneur clients have the very challenging task of managing a business while juggling everything on behalf of their families. Regular articles that speak directly to my niche have made it really easy to rise to the top of the expert pool. Joint venture opportunities, press, and radio opportunities abound now - only one year later!
25. 5 Star Taglines
Position yourself as ‘the expert’ with a 5 Star Tagline. Using a great one generates buzz, introduces your specialty, and describes your market while inducing possibility, emotion and desire.
Make it polarize people so they say either, “Hell Yes, I need that right now!” or, “Nope, but I know what they do.”
Use it confidently while networking, on promotional materials, and prominently on your website- Be part of that 1% of businesses with a rockin’ tagline and crush it.
26. Knowledge is Everything
To be an expert, you have to go to where the knowledge is. First, it will come from your own personal experience in your industry and your own research. Second, you have to reach out to OTHER experts and get their wisdom. I'm now the only manufacturer of rubber ducks in America where the industry began. How did I become the go to person for the history of this industry? ...a lot of experience in actually making it happen plus speaking to every authority I could find who knew the past history!
27. Be the Self-Directed Leader
To be the expert requires you to be a self-directed leader who is continuously learning. With information expanding exponentially, time must be scheduled to stay ahead of the flow.
Use content aggregators such as Smart Briefs; subscribe to forward thinking publications and read at least one book a week in your subject expertise area.
This is not the time to claim ignorance or adopt a casual learning attitude. You must lead by example if you want to be the expert in your industry.
28. Committed for the Long Haul
I've always believed that hard work pays off and have found that to be true in my own business and personal life. If you're committed for the long haul, you won't let little annoyances and failures stop you from becoming an expert.
29. Showcase Your Intellect
Blogging is a fantastic way to amplify your voice and become a known expert in the legal or any field. Blogging showcases your intellect, demonstrates a depth of knowledge in a specialized area of the law, and impresses colleagues by furthering the narrative of ideas. A blogger who becomes recognized as an authority or thought leader will garner the attention of peers, potential clients, and other thought leaders.
30. Knowledgeability is Key
It takes more than just knowledge to be considered an expert in your field. One of the key components is how you express your knowledge on a key subject. Make sure that your grammar and spelling is totally correct. You must stand out from the crowd. If you are quoting a subject that has already been published, make sure that you give credit. Be original in your interpretation of a subject and funny when the time is right. If your information is unique, share it every where it is appropriate to get recognized.
31. Become a Consultant!
One way to become an expert in your field is to work as a consultant.
32. Start Blogging!
I started the blog on my company website sharing specific tips and tricks to start a business and saw how much I was helping people. I soon started contributing to other small business blogs where I shared legal start-up tips. I still write for my company blog of course, but I am now also a contributor to Entrepreneur and Forbes. Because of these posts, I am constantly approached for guidance from other entrepreneurs as the 'expert' in legally starting up a business!
33. Get Respect to Earn Respect
If you want to be a respected expert in your industry or field, you must first become respected by other experts in your field. This can come in the form of a book endorsement from a high profile figure in your industry or a reference letter/quote from someone influential in your industry. This allows you to build association with other influencers by having your name attached to theirs. This instantly builds the perception that you yourself are an expert, because you've been validated.
34. Be Here, There... Everywhere
To become a go-to expert is to be as active as possible. By joining professional groups and boards, going to events, donating time to charities, speaking at public events, giving presentations and guest lectures, make it seem like you are everywhere. The more you put your name out there and are seen, the more name recognition you earn along with critically important third party validation. Even if someone has never met you, you have the backing of trusted sources that confirm your credibility.
35. Get Endorsements
One key and overlooked strategy for becoming a go to expert is to get an endorsement from influential people in your community, especially politicians. This strategy is an implied endorsement and immediately positions you as an expert.
36. Simple, But True
Integrity. Do the right thing always, even when no one's looking and you could get away with doing the wrong thing. Do what you say you are going to do and when you say you are going to do it. As a copywriter and marketing consultant, I've seen many businesses that say this and enact it while running their business become leaders in their niche. It sounds simple, but few companies do it, so it is a competitive advantage.
37. Publish a Book
The best way to be a respected expert is to publish a book. There are many channels to publish a book, and it doesn't matter if you don't sell many. If you go to a conference and give away your book to people you meet, this will trump all of the business cards they receive.
38. Helping Others Be Successful
Tip for Becoming the Go-to Expert in Your Business Field:
Help other people be wildly successful. Give generously of your time and expertise— particularly to your “competitors.” Offer support, recognize other expert’s accomplishments, and share best practices. Talk other people up and recommend them in their areas of expertise. Support those who are less established, not just those who you think will give you something in return. Genuine generosity draws a crowd.
39. Write a PR Friendly Book
Write a short book (20,000-35,000 words) that's filled with potential press releases that you can use to promote it to your ideal audience. Both the book AND the media attention combine to make you the go-to expert. Bonus tip: Interview your most desired referral source and give them copies to give away with stickers that mention your interview with them in the book. Bonus tip 2: You can write a book without lifting a finger if you hire a ghostwriter.
40. Discussion Groups: Meet Gurus
Participate actively and helpfully in online discussion groups where industry gurus hang out. As they begin to know your expertise, they'll refer others. As a marketing consultant, copywriter, and book shepherd, I get tons of referrals this way.
41. Publish or Perish
The key to establishing yourself as an expert in your field is the same as it has been for decades - publish a book. Becoming a published author commands expert status by validating your knowledge. Now, becoming a "published" author is much easier and more accessible than ever. You can self-publish your book online and get copies printed on demand. Freelance editors and even ghost writers are readily found online and can work for you from anywhere on the globe.
42. Publish Interesting Reports
Write a full report on your industry’s situation. Make sure the design is reflective of your professionalism and seek help from editors to polish your work. Make sure this report is updated, comprehensive and original to make the best impact possible. Then, send it to key reporters and analysts that cover your industry.
Make a habit of publishing this report yearly and have book talks and panels to discuss it. In a few short months, you'll be hearing from key players in your industry.
Write for blogs. Write "white" papers. Write articles. Answer HARO inquiries. Write for trade publications. Write a newsletter. Share your insights and opinions. Writing has a "long tail" in that people carry your message and your articles around with them for quite some time. Sometimes, it is astounding how long people hang on to good advice and appropriate insights. They see your name and they remember it.
44. Be Smart In Your Decisions
I feel its important to make the right business decisions in the short and long term. Making a business decision is not a life or death situation. If you make the wrong decision, then the next step is to learn from your mistakes and go from there. Learn what you did right and learn what you did wrong. The key is not get so worked up that you do not know what to do. Be patient and eventually, you will be an expert.
45. How to Become the Go-to Person
For one to position him or herself as a "respected expert in their industry" one has to showcase their talents. The main solution: create a personal, professional blog website. Your website should contain the following menu tabs: about me, my experiences, media kit, contact me, and my blogs. Be sure to have a professional picture, as it is your logo.
For your blog, quote other professionals, ask others to contribute and be sure to video your volunteer work and post it on your YouTube account!!
46. The Three E's
I believe that studying trends in the financial industry is the most important tip that I used to become a respected expert in the financial industry. I believe in the “Three E’s” Expertise = Experience + Education.
47. Media Coverage is Everything
Not only does media coverage paint you as an established expert, it increases your Google Page Rank, which in turn, increases your visibility and credibility.
48. Make Your Thoughts Visible
Take stock of your thoughts and opinions -- be it through blogging, video blogging, podcasting, or even graphic design/art. Get them out of your head and into a piece of content that you can share with an audience. People are consuming more media than ever thanks to mobile devices and social media channels, so thought leaders must make themselves visible and accessible in the digital space to start building a following.
49. Overwhelm, Then Over-Deliver
Everyone loves getting their money's worth, so imagine getting beyond what was paid for. Providing customers with THE tightest, rightest products & services -- with a generous serving of a "Wow!" factor -- fosters trust and security.
Add icing to that cake with the over-delivery of relevant, superior bonuses your customers know that they couldn't find anywhere else. You won't have to worry about being a best-kept secret. Your best customers will be all too willing to share.
50. Disconnect Your Ego!
Becoming an expert means drawing inspiration and information from many different sources. No one person is the expert on every subject– being open to seeking (and accepting) facts from multiple sources helps you to see many sides of an issue. This does not mean getting caught in ‘analysis paralysis’ where you simply look for additional information without ever applying that information, but don’t handicap yourself by only using limited sources. Diverse opinions make a better entrepreneur!
51. Own Your Power!
To become a respected expert in your industry or field, get out of your comfort zone and own your power! Don’t be afraid to speak your mind and share the knowledge you have. Be confident that you know what you’re speaking about and you know what you’re doing. Most importantly, be willing to become vulnerable and show your human side. Connect with your target audience and they’ll connect with you.
52. Be Fun!
People are sick of politely listening to experts who are as boring as they are smart.
A lecture on corporate financing might help your career, but if you can provide relief from the stuffed suit corporate image, you can stand out from the crowd.
Entertain while you educate.
Thanks to: Roderic Sadisi.
53. Don't Burp into the Microphone
Volunteer to be a speaker at business events where you can give ACTIONABLE advice for your industry (not a sales pitch) & film it for YouTube. Use those video links EVERYWHERE on your social network (especially LinkedIn and your website). It doesn't matter if anyone watches; it sets you apart from the competition.
For example, I spoke at the same event with Steve Wozniak (cofounder of Apple) last year. How many of my competitors have a video like that? None and that's the point!
54. Duck and Weave
DUCK AND WEAVE – In all things, to get on top and stay on top, you must move quickly. Like a boxer, know what you’re up against at all times. Study your competitors. What are they doing? Study your market. Where are they going? Then like a boxer, move quickly. Not one day will be like yesterday anyway, as change is eminent. I love the book, “Who Moved My Cheese?”, a must read for all in business. You must stay on top of change daily. Duck and weave.
55. How to Become a Go-to Expert!
Become the go-to expert in your industry by hosting workshops to teach what you make or do. Workshops set you up as the expert, display your knowledge and personality, build credibility, deepen relationships, create fans and attract new prospects. BONUS: you’ll get your name in the press and potentially, even make money on your workshop.
56. Becoming a Go-to Guy!
Number one is determining which publications or radio and TV shows cover your field and then, reach out to the appropriate people with a story idea that they may find of interest.
With the need to fill space, anyone who can help them do it can become a go-to source for information. And, when they call, you need to be available or find out their deadline because if you don’t, they will move on to their next source.
57. Be a Resource to the Press
We're so busy in our work week that we don't even think of the press needing help to do their job! When there's a story you can comment on, be the expert! Whether it's agreeing or disagreeing, or just offering a new viewpoint on a given subject, make it a point to write the media who cover this type of story and 'Own Your Greatness'. Being quoted one time makes it easier the second time. Start with print and then, add radio and TV. Be sure your branding is professional and of course, be media ready!
58. Speak Up and Speak Out!
The best way to become the go-to expert in your field and to leverage your time is speaking for groups to which your ideal client belongs. Forget about a sales pitch and create a value-laden presentation that folks will love. Use templates such as "Five Secrets to _____" or "The Top 7 Mistakes People Make When _____" to title and structure your talk. Pique curiosity with your title and always give your audience a call to action at the end--Tell them specifically how to engage further with you!
59. Make Time for Forward-Thinking
Forward-thinking helps you avoid pitfalls and failure, as well as achieve growth and success through innovation. I’ve seen its benefits throughout my career. It’s easy to get mired down in the “here and now,” but you should dedicate at least one day a month to forward-thinking. Block out the time on your calendar to formalize it. Set up meetings with your team or others outside your team to brainstorm new ideas.
60. Help Influencers
The best way to become a respected expert in your industry or field is to help other people in your area of expertise who are influencers in your industry. The positive word of mouth referral will bring you more business more quickly, without the high cost of branding and advertising.
61. A Little of This, a Piece on..
Many doors can open for business owners as they grow and expand their businesses but three things that will move you from just another business owner to an "expert" are a) Your presence among your local SBA community b) Accepting small speaking engagements that allow you to bring forth your industry experience and c) A strong, current blog. Each one of these items supports one another and your business.
62. Become an Expert in Your Niche
I've found that to become a recognized expert, I've had to diversify in the field that you are in, and go from there. So say - for example - you're a lawyer but you have a passing interest in website development. Writing articles and networking on your law blog on development with lawyers in mind can help you become the expert on website development within your field of law. From there, you can diversify into a more generalized area.
63. Use LinkedIn
Join discussion groups on LinkedIn related to your work and offer advice to people who are asking questions in those discussion groups. If you are really the go-to expert in your field, your advice will shine above the advice that others give. This happened to me quite by accident in the publishing groups that I belong to on LinkedIn. It has led to a lot of work coming my way.
64. Team Up With Other Experts
There are lots of ways to become a respected expert in one's field, but I'd say one of the most effective ways is to team up with other experts in that field. Consider lending your voice to other people's programs and working alongside to create products. That way, you make alive three birds (that will make your business sizzle later on). These include: building your expert status, building relationships and adding to your credentials.
65. As Seen on TV
An expert shows favorable results in their field and is approachable. The best way to share your expertise with the world is to literally invade traditional and new media. Create a blog, book appearances for radio and television and create a DIY version of your services. The more people see you, the more your expertise will be branded into their thoughts.
Many entrepreneurs have great ideas, but very few have great execution of those ideas. Just what is execution? In a word: follow-up. As a manager, you give orders and set expectations. Without follow-up, these have no value. When you follow-up, it is not just about asking “did this get done”? It is about asking open ended questions that give you the pulse of what is actually happening in your business. For example, “When we did X, how did customers react?”
Steve McIntosh of Fanhub
67. "Expert" vs. "Know It All"
Don't confuse being "the Go-To-Expert Expert" with being a "Know It ALL". There comes a time when the most knowledgeable Expert simply won't have the answer. What's key is to have built up enough "deposits in the trust bank", undergirded by a trusting client relationship. The trusting relationship allows time to find an answer or present a plan for a solution. This trusting relationship respects your Go-To-Expert role, while not making you God.
68. Trademark Your Expert Status
Consider branding your area of expertise by getting it trademarked. I've been trademarked as "America's Family Financial Expert" ® for 15 years and "America's Military Family Expert" (™) for 12 years. These trademarks appear on my website, books and blogs. These have evolved into expert brands with a tremendous amount of credibility and marketability and have garnered me the status of "subject matter expert" in over 1200 media interviews.
69. Go for a National Newspaper
Offer to write guest posts for the online versions of national newspapers. Many of them do accept guest submissions (although you might have to do a bit of relationship-building first) and you'll usually find yourself with a larger audience than going with a traditional blog. Make sure the articles that you write are of the highest quality, sharing your experiences and insights that people may not be able to find anywhere else.
70. It's All About the Patterns
One way to become an expert in your field is to create intellectual property (IP) (e.g., blogs, e-books/books, tweets, posts, podcasts, videos, etc.) in a very narrow area of expertise in a regular repeating pattern. Such patterns are detected and noticed by search engines and searchers. Also, create additional IP based on asynchronous current events in the news in your area of expertise. Such patterns in which your name continually appears when searched is the key to being recognized an expert.
71. Giving a Free Seminar/Webinar
Giving a FREE seminar or webinar online, on a particular subject in your area of expertise is an incredible way to establish yourself as an expert in your field. It's one of the many building blocks that if done correctly will make you the go-to person when a company or media source is looking for your knowledge.
72. Use Content to Your Advantage
Become an established subject matter expert in your field through content development and marketing strategies that feature your offering, especially through third party publications. Follow that up by leveraging whatever attention you garner by pairing with several more complementary corporate and joint venture partners with the same target markets. If you can develop a campaign that is dramatic and visually demonstrative, the appeal and impact will last for months and not minutes.
73. Learn From Your Customers
Always learn from your customers. Call a random customer every week without reason: just to talk. In e-commerce, we often only speak to customers when they have a complaint or want to compliment excellent service. You rarely hear from the majority of others who have a regular experience. By reaching out to these guys, you will be surprised at how this feedback teaches you how to grow the business! And it's fun!
Patrick Speijers of ROBIN
74. Becoming the Go-to-Expert Fast
The best way to become the go-to-expert is to become famous in your industry. Use social networks to befriend industry influencers. Provide incredible value; you can only receive what you put in. Once relationships are established, ask your acquaintances to become brand advocates. This method ensures highly targeted traffic for your business and strong long term relationships with industry influencers. I've used this method successfully many times; it is the fastest way to generate credibility!
75. Write Simple & Useful Content
Write simple and useful content and get it out there. Give people free information on your industry that is about them (not about you), so that they remember you when they have a need for a team member who does what you do. Email blast the content, speak at trade groups for free, offer pieces for trade journals and blogs, put it on your blog, bring handouts to conferences, and stick it on a thumb drive. Too many people just "network" these days. But it's not who you know, it's what you know.
76. Rock the Boat!
Beyond joining top professional groups, pressing the flesh at top tier events, authoring articles in selected periodicals, and speaking impactfully to audiences of potential clients, my advice is: Shake the established convention and do it from a high perch. Find a prestigious adjunct professor role and then, inject your teachings with a series of unconventional, counter-intuitive perceptual shifts that impact people so they scratch their heads and talk about you long after you have left the room.
77. Know Your Stuff-Tell the World
How do you become the go-to expert in your business field? After 37 years in the professional services industry, the answer is relatively simple. Know your stuff-and know it well (you have to be an acknowledged expert in your field). And then, get as much publicity as you can.
Get to know the media online, on radio/TV and in print- even before you need them. Gain their confidence. That takes time and effort. But, it's worth it.
Don't hide your expertise- tell the world!
78. Jetpack Your Online Marketing
Slip stream a thought leader in your industry by offering a reciprocal blog, podcast or promote with back links to each of your areas of expertise. Trade a radio interview for podcast or blog for article if you need to. I've done this dozens of times and both parties benefit.
79. Never Sell Your Product, Ever!
The key to becoming a respected industry expert is to never sell your product, ever! No one cares about your product; they care about learning from your area of expertise. If you're good at sharing your story and showing others how they can learn and grow from it, they'll seek out your business on their own time.
80. Offer Your Expertise to Media
The public has a tendency to view people they hear, see and read in the media as experts. Focus on radio and TV for talk shows and check the paper for opportunities to offer valuable information on topics that would be a good fit for them. Contact the reporter or host and offer your free service in the areas you have expertise in. Obtain their direct contact information and send them information on your qualifications, list of your expert topic areas and your contact information and web site.
81. So You Say You're an Expert...
1st off - Behave like one. On all of your social media, your blog posts, guest posts, etc. Go out of your way to help people on different parts of your topic. Create awesome FREE content of huge value. Be active in your niche and communities both online and off. Volunteer for speaking engagements with groups of your target audience. These are some tips that are effective for every topic or niche. Of course, there are many niche specific things that can be done to bring you and your community together.
82. Stay Relevant & Interesting
Read advertisements and magazines related to your industry and get a good idea of what the current hot topics and areas of concern are.
As an example, people in the UK are currently concerned about the prospects of a housing bubble due to government subsidizing mortgage deposits for those with only 5%.
Try to gain a solid understanding of the opinions of well-regarded editors, but also don't be afraid to make a controversial point that goes against the grain. Controversy garners attention.
83. Button Up Your Personal Brand
Focus your personal brand on the area of expertise you want to be known and trusted for. Making sure your LinkedIn profile and other social channels are well looked after and providing a steady stream of insight into your niche is incredibly important in this age of real-time media. You need to make yourself and what you do discoverable and shareable.
Increasing and maintaining your presence online will go a long way to ensure that you're in demand in the real world.
84. Publish a Book
One of the best ways to get instant credibility as a subject matter authority is to write a book. While most of the people you meet won't take the time to read it, just the fact that you're an author is enough to persuade them that you're an expert.
An ebook is good. A printed book, even one that is self-published, is even better.
85. Share Insight on LinkedIn
One of the quickest and easiest ways for entrepreneurs to showcase their expertise is by joining relevant LinkedIn groups, sharing tips, commenting on industry developments, and participating in conversations initiated by other group members. You could also link to any branded expert content (e.g. user guides or white papers) that you publish on your website or blog.
86. Get Out of the Office...
...and into the community. Volunteer with one of the many great service organizations that are around - Soroptimists, Lions, Shriners, Elks are just a few, or your local Chamber of Commerce. Also, volunteer to be a speaker at the monthly meetings of any of the business associations in your community. When you are seen volunteering your time in the community, you will be seen as a valuable member of the community, and people will get to know and trust you. Hence, they will trust your business.
87. Go to Social Media
When positioning yourself as a go-to expert, you must not overlook the value and impact of social media. And the beauty of using Facebook, LinkedIn and Twitter is that you can position yourself to your target audiences without ever having to leave your desk. It’s simple: post weekly business tips, articles in which you are quoted, and speaking engagements – all of which underscore your standing as an industry expert. Post frequently and when possible, use images, which build views.
88. Becoming the Go-To Expert
I discovered long ago that published authors are looked upon as experts in their field. One of the first things I did upon starting my Consultancy was to write a book. I sell it, of course, but I also give the book away. Each time I visit with a new client, I pull out a copy of the book and autograph it specifically to the new or potential client. It works extraordinarily well...even better than business cards! Having a book can even be as simple as connecting blog posts! Try it, and see.
89. 20 Steps to Being an Expert
The 10 by 10 process:
Write down the 10 most commonly asked questions about your expert discipline.
Write down the 10 most important questions your clients should be asking but don’t.
Create 20 short videos (1-3 minutes) that cover each of the questions above.
Create a lead capture page or website where people can be directed.
Distribute your videos to as many online video and social networking sites as you can. Publish the videos always linking back to your website capture page.
90. Stand Up, Don't Lie!
Want to be considered an expert in your industry? Then, there is one thing you must always do. Stand up, be honest and do not lie. There is no need to embellish the truth or stretch the boundaries. Lying is like a rubber band; if you stretch it too much, it is going to pop and snap you. Be a stand up guy (or girl) and let your talent speak for itself.
91. A Recipe to Becoming an Expert
Writing a book gives you instant credibility in your business field. Your customers and peers will see you as an expert immediately. Hosting book signings and events where you donate proceeds to a charitable cause will also elevate your status in your field. I wrote a book and now use it as the ultimate business card during important meetings.
92. Make Yourself Known
You have to make yourself become known.
Write articles or weekly posts on the social sites.
Have your articles & advice accepted & used by those better known than you.
Do lots & lots of radio podcasts.
Be sincere, real & honest. Be able to backup whatever you say & it is always good to be coming from your own life experiences. Life experiences are what experts are made of. You take the lessons life has taught you, in your field and pass them onto others.
You are then the expert!
93. Friend Your Way to the Top!
Making genuine connections with others in your field with the intention to raise each other up is a fast way to expert status. I'm talking about the kind of connection where you'd want to spend time with this person even if you weren't in the same field. Finding colleagues like this is gold. Connecting and strategizing cross-promotion for "a rising tide lifts all boats" approach rather than competing will get you further more quickly-- and it will be more fun!
94. Be Different
To be someone others listen to, you have to go where no one else went. Dare to say the things no one else says.
95. Experts Meet on LinkedIn
Utilize LinkedIn to demonstrate your expert status! Nowadays, LinkedIn is the preferred reference platform for Business Owners, C-Level Executives and Event Organizers to research potential service providers and speakers. Pump up your LinkedIn Profile to demonstrate your experience and the value you can create for them. Specifically use the function of adding Projects as well as add white papers, videos and video testimonials to your profile. Don't forget to add keyword strong skills too.
96. Share the Love
For starters, do only what you love and feel passionate about. Then, keep in mind that when you are getting out there to talk about what you know that your words are only a small part of what others are absorbing to decide if they are in alignment with you and your work. When you are genuine and authentic, your audience knows it. People adore working with others who love what they do. So, if you want to become a credible expert in your field, communicate about what you know and what you love.
97. Obtain "Matrix Knowledge"
To be a guru in your industry and gain respect and trust from clients and industry leaders, obtain what I call "Matrix Knowledge." This is where your knowledge extends beyond the basic terms and information related to your industry, and into its impact and relationship with other systems and the rest of the world. There are hardly any ‘true’ stand-alone systems anymore (every system is now somehow connected to another system). Obtain Matrix Knowledge and industry leaders will listen!
Mike Salem of Vorex
98. Win as an Expert
I found, as a business consultant, that the best approach to being Branded as an expert is to compare youself to the competition, who cannot boast the following:
*talk the talk, walk the walk
*Been there done that
EX: I would much rather go into battle with an experienced Sergeant than a kid out of West Point with only a classroom education.
An MBA without OJE is only half the credentials needed; in fact, given the option to chose, I would take experience any day over just academics!
99. Know Your People!
In any industry, it usually takes 4-5 years of hard work to be on your way to becoming an expert. There are no overnight solutions or cram courses. But, the single best way to learn about your industry is to communicate with your target consumers. Your target consumer knows why they purchase your product/brand, what they like about it and what needs your product fulfills. Once you listen to your consumer, you will be able to flourish your expertise in more ways than one!
100. Become a Go-to-Expert
My tip I offer to become the Go-to Expert in the Public Relations industry to always be consistent in the service and information that you provide to your clients. You have to set an example in delivering quality of service. Consistency is a major element in keeping clients coming back for your expertise. Your clients gain the comfort of knowing that when they seek your expertise, you will provide accurate details of what they need. It's essential to follow suit on the demand of your clients.
101. Be Yourself and Be Honest
Put yourself in the place of the person you're speaking with. It's their point of view and their pain points that are important. Listen attentively and respond with authenticity, which shows respect. Building a foundation of mutual trust will give you the edge in most relationships as the go to person.
102. Ignite Buzz with Great Results
Thought leaders share high quality content in all the right places on a consistent basis to become known as being the go-to guy/gal for solving a particular problem or achieving a result. This is your "big promise." The fastest path to going from "lots to offer" to "thought leader" position is to have well-known people saying nice things about your delivering on your big promise. Marshall Goldsmith is undeniably one of the world's best known executive coaches because F100 CEOs say so. Go for it.
103. Know the News
Keep up with current events, spot trends and then, write blogs or articles about how you can help.
Example: During the economic downturn, people were low on cash. We recommended selling gold - which kept rising in price per oz. When the economy improved, we recommended diversifying portfolios with smart diamond purchases. When clients got too busy to leave their offices, we created the Wednesday Wow which comes straight to their email.
104. Start a Podcast!
With your voice in an audio or video podcast, you communicate how well you know your field and illustrate how well you can communicate it. When you write, you can edit and re-edit. But when you speak, your audience will KNOW whether you really know your stuff. Continue publishing great content, with great presentation, and great production quality, and you'll be a respected expert.
105. I Can Spot a Typo at 20 Paces
Tell everyone you know what you do. I’m a PR consultant who also copyedits books, scripts and websites. Copyediting includes proofreading, so when I say I can spot a typo at twenty paces, it gets a laugh – and people remember. Sometimes, I’ll send a friendly note telling someone of a typo on their website. My email sig says “copyeditor/proofreader” and gives my website. I’m president of a writers organization in SoCal. and when I don’t blow my own horn, some members do it for me.
Do you have another tip for becoming a trusted business expert that wasn’t included? If you do, please share it below. And as always, many thanks to everyone that contributed to this article!