There is always some “hot new thing” in the marketplace that is supposedly designed to end your marketing woes. Sometimes, the new thing works; sometimes, it doesn’t. But I want to share with you the new smart, simple, hot new thing that IS working right now. What is that Hot New (or actually old successful thing)? It comes in the form of three simple words: Plan, Execute, and Results!
How often do you take time to look at your business objectively? Every day, you fight to not get bogged down in the minutia of things that are thrown at you. After putting out multiple fires each week, it is easy to forget the very reason that you started your business in the first place. It can be difficult to step away from the hustle to detect areas where you could simplify and improve operations. If you are constantly in a mental fog, you will miss opportunities to increase your revenue.
If you aren’t careful, your business can put you in the same rat race that you sought to escape when you were working for someone else.
It is time for you to go old school and do what successful entrepreneurs have done for centuries. That is plan the work that you must do. Execute the plan that you have created. Benefit from and duplicate the results that you enjoy. Let me show you how.
Plan Your Work
Take a look at what you’ve accomplished in your business over the last six months. Did you stick to the work that you planned to do? It is never too late to create a plan and put that plan into action. Take the time that you need right now to map out the success that you want to achieve within the next six months. This is crucial. What is it going to take for you to reach your goals?
First, decide what you want to accomplish. Be specific in this step. Ambiguity will leave you stuck in the fog of busy work. Busy work doesn’t make you money. Strategic and consistent action does.
Here is the solution. Set three specific goals for yourself right now. Write them down now and commit to bringing them to fruition. Your goals can come in a variety of forms:
Number of clients
Hire an assistant
Number of speaking gigs
Write a number of blog posts/articles
Rent an office space
Next, outline exactly what steps you need to take to accomplish each goal within the next six months. For example, what are you going to do each week to enroll new clients into your practice? How many speaking gigs will you book each month? What are the criteria for a desirable office space?
Write out each step that is needed to navigate you from the reading of this article to the completion of your goal. No matter how many steps are involved, write them down and create a checklist for getting the work done.
Work Your Plan
Are you getting excited? Do you see yourself accomplishing your goals? How do you feel? Hold on to that, because that excitement is just the motivation you need to start taking action. The ONLY way to carry out your objective is to work your plan. That takes us back to that “hot new” thing that we mentioned earlier.
Nowadays, people will have you believe that you can take a shortcut or quick route to success. But there is no such thing as overnight success. Oprah (one of America’s beloved business women) did not inherit her business success. Through many years of focused effort, she built a business empire.
Whether it is your goal to attain Oprah-like success or not is up to you. Regardless of the level of success you do want to achieve, you need to plan what you want to accomplish, map out the steps and schedule time each day, each week and each month to work your plan. If you fail in this simple step (and go chasing the Hot New Thing), your goals will remain dreams that you watch other people fulfill.
You don’t need to go through this process alone. One of my specialties is helping entrepreneurs just like you to find the hidden profit centers in their business. To get started, I invite you to check out my paint-by-numbers Create Your Money Map training. This system walks you step-by-step through creating a simple, customized marketing strategy that gets results. Take a look to see if it is a good fit for you.
Your Action Plan for This Week:
Step outside of your day-to-day activity and look at your business objectively. Is it creating the success that you desire? Are you taking strategic and consistent action to reach your goals? If the answer is “no,” see Action Step #2.
Create a new plan. Write down 3 to 5 goals that will propel you towards your year-end goals.
Work your plan. Schedule time on your calendar (the one that you actually look at) to complete the activities that are needed to carry out your plan.
Avoid looking for the next hot thing. It won’t produce results like the good old successful habits that have worked for countless business owners over the years. The three steps are simple and will help you realize your business goals. Plan your work. Work your plan. Enjoy the results!
So what do you think? Do you agree that there are no shortcuts? Or are you always looking for one? We’d love to hear your thoughts.
Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her simple, strategic and results-focused approach to marketing, she also has the unique ability to find new profit centers in her client's businesses so they can create more money NOW. Visit www.SmartSimpleMarketing.com for your FREE kit, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!