We’re almost halfway through 2025. I can’t believe it. This quarter just flew by! Before we head into July and the second half of the year, small business owners might want to block out time to evaluate what is working well and what could be improved in their business. 

This is very high level, but 10 things you might want to look at include:

Financials

What is your current cash flow? Where are you tracking in terms of budget and revenue goals? Do you even know? Many small business owners bury their heads in the sand, especially when things aren’t going well. Take some time to review where you are at this point so you can make any necessary changes.

Marketing 

How are you perceived in the market? Is your marketing generating leads and/or sales for your business? Are you getting consistent referrals and online recommendations? 

How full is your sales funnel? Are you tracking the right metrics? Do you need to adjust your marketing plan?

Sales

What is your conversion rate? Is there friction for would-be customers? Can you make some adjustments so it is easier for prospects to convert into customers? 

Systems

Do you and your employees / contractors have the technology they need to be successful? Are they taking advantage of all the features the software has available? Are there any tasks that need to be automated? 

Processes

How are your business processes? Is it easy for employees and customers to conduct business? How are employees or contractors onboarded and trained? Are customer orders processed and filled in a timely manner? 

Is there some function in your business that is causing bottlenecks? Some places to look are Finance and Legal, or maybe IT. 

Customer Experience

What is it like to be a customer of your company? Is it a good experience that you would recommend in an online review or to friends and family? If not, you have some work to do. 

Staffing

Do you have enough people and the right people in the right roles? Do you need to reallocate workloads? Do you need to hire some additional full-time or temporary staff? 

Compliance 

Is your company in compliance with local, state, and federal requirements? Do you have the insurance you need? Are your licenses current? Do you need to adjust any of your standard contracts? 

Competitors 

When was the last time you looked at companies who do something similar to your business? Do you know who your competitors are? Are they doing something smart that you should copy? Now is a great time to do some competitive research. 

Market Shifts 

These are crazy times and most businesses will be impacted by market shifts. Consider what factors might most negatively and positively affect your business and do some contingency planning. 

I hope this got you thinking about what you might want to adjust to get ready for the next quarter and for the rest of the year. I still can’t believe we’re here. Let’s do this. 

Photo by Unseen Studio on Unsplash