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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Are You Selling Where Your Customer Is Buying?

Written By: Carol Roth | No Comments
Go to your customers…don’t wait for them to come to you 

I was in the bathroom in the United terminal of LaGuardia airport last week when I noticed this sign posted above the hand dryers…

After I stopped rolling my eyes, I realized it was such a great reminder of how you need to sell your products in a location and manner relevant to your customers.

If you have an immediate need for a feminine hygiene product, traipsing out of the bathroom and through the terminal concourse isn’t going to cut it.  Guys, if you have no idea what I am talking about, it would basically be the equivalent of you having “Montezuma’s revenge” and them offering toilet paper down the street somewhere.

So, how does this principle apply to your products and services?  Don’t wait for your customers to come to you…go out and offer your products and services in a location relevant to your customers’ needs.

Customers are short on attention and time, so fit your products and services in with their lifestyles in a place where it is easy and obvious for them to make a purchase.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth