Carol interviews marketing expert Marina Erulkar in a recent post on entrepreneur.com titled “The Big Deal About Big Data for Small Business.” Carol begins:
“We know that ‘big data’ is a big buzzword for big business. However, with all of the data sources that entrepreneurs have available, what are the promises — and potential pitfalls — for small business owners?
To come up with a strategy and process for small business owners to make the most from big data, I talked to customer-centric, data-driven strategic marketer Marina Erulkar, founder and principal of Hampstead Solutions LLC.
Here are eight steps that Marina says that you should be taking to harness the power of big data for your small business.
1. Have a laser-like focus.
To make the most of big data, small businesses must be laser-focused on their intentions and goals, being selective about what they consider, and disregarding the rest. As Marina shared, discipline is key to harnessing the power of big data and without it, it’s too easy to become overwhelmed by the metrics that can be generated. Just because you can measure it doesn’t mean that you should.”
You can read the rest of the post here.