Why do female entrepreneurs refer to themselves that way, instead of identifying as entrepreneurs?

Carol Roth says she tells female entrepreneurs to call themselves entrepreneurs because the former tends to limit them in their thinking.

What we tell ourselves matters!

The stories you tell yourself about what is and is not available to you matter. Why not choose the most empowering language?

Using empowering language will help you more objectively see possibilities and evaluate opportunities. You may find you interact with people differently. There is nothing more attractive than confidence.

You may give yourself permission to dream bigger and have a stretch goal, or even a BHAG (big, hairy, audacious goal).

Can you feel the energy in that?

What are you going to create for yourself and your business?

Here is the entire interview. Enjoy!

Photo by Jenny Ueberberg on Unsplash