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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Go-to-Market and the Math of a Successful Business

Written By: Catherine Morgan | Comments Off on Go-to-Market and the Math of a Successful Business

Too many entrepreneurs cast too wide a net, especially as they are starting their business. I wanted to riff with Carol Roth on the idea that not everyone is – or should be – your customer.

Carol stressed that math is your friend. It’s fairly easy to figure out how much you actually need to sell to get to your revenue goals. She shared some easy ways to build a six-figure or seven-figure business.

Both of us shared examples of why it’s better to go deep vs. wide. A good go-to-market strategy is to leverage your industry expertise and contacts, certainly in the beginning.

Carol suggested going with where you already have relationships because that’s the low-hanging fruit. Carol urges entrepreneurs to always go for the low-hanging fruit first – and then you can move up the tree.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.