This interview is packed with helpful insights and information from someone who shares my philosophy that business doesn’t have to be boring, David Siteman Garland. David is an entrepreneur, mediapreneur, marketer, speaker and host of The Rise to the Top. David is also the author of the brand-new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business.
David and I cover a number of topics in our interview, including:
-Using interviews as a technique to build a relationship with new connections;
-How to go about securing A-list interviewees;
-Why it’s important for businesses to collaborate instead of compete;
-How to stop struggling with marketing;
-How to use content as a cornerstone of your marketing strategy;
-And more (including our first ever bonus lightning round question!)
You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.
Learn more about David at http://therisetothetop.com Feel free to leave comments here as well and I will pass them on to David.
And make sure to take advantage of his special “If you want some fluff, go pet a bunny” T-shirt offer when you buy his new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business!
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