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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

If You Want Some Fluff, Go Pet a Bunny: Carol Roth Interviews David Siteman Garland

Written By: Carol Roth | 25 Comments
From The CarolRoth.com Entrepreneurship Interview Series

 

This interview is packed with helpful insights and information from someone who shares my philosophy that business doesn’t have to be boring, David Siteman Garland.  David is an entrepreneur, mediapreneur, marketer, speaker and host of The Rise to the Top.  David is also the author of the brand-new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business.

David and I cover a number of topics in our interview, including:

-Using interviews as a technique to build a relationship with new connections;
-How to go about securing A-list interviewees;
-Why it’s important for businesses to collaborate instead of compete;
-How to stop struggling with marketing;
-How to use content as a cornerstone of your marketing strategy;
-And more (including our first ever bonus lightning round question!)

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

Learn more about David at http://therisetothetop.com  Feel free to leave comments here as well and I will pass them on to David.

And make sure to take advantage of his special If you want some fluff, go pet a bunny” T-shirt offer when you buy his new  book, Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business!

If you are not already on my mailing list, fill out the form below to be alerted when I post future interviews (we have an amazing slate of interviews coming up) and to get free extra CarolRoth.com Entrepreneurship Interview Notes, only available to my mailing list. 

Sign up now to get your free Entrepreneurship Interview Notes from Carol on her conversation with David Siteman Garland and other thought leaders:

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth