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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Is the Perfect Gift for Your Man – Underwear?

Written By: Catherine Morgan | Comments Off on Is the Perfect Gift for Your Man – Underwear?

online shoppingCan former advertising executive Garrett Ryan create a business around Mr + Muse, a company based on women gifting underwear to their guy? He reached out for Carol’s advice in this episode of her digital series Don’t Quit Your Day Job…Yet on CNBC.com.

Carol would have told him not to quit his day job yet, but he already has, so Carol gives him some strategy suggestions. And she identifies a market that is possibly an even better niche – and is super easy to target.

Great business advice in this fun video. Check out “This guy just reinvented men’s underwear.”

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.