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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Prospects Don’t Know What You Know

Written By: Catherine Morgan | Comments Off on Prospects Don’t Know What You Know

Prospective clients don’t know what you know or how you think unless you show them.

Thought leadership, imagery, video, or whatever makes sense for your market isn’t a nice to have – it’s a need to have.

If you’re stuck in analysis paralysis, let me help you get past this: You are right that there’s a lot of so-so stuff out there. This should inspire you to create better content. You’re also right in that there’s probably nothing totally new for you to contribute.

Shakespeare retold stories that had been told for hundreds of years. We don’t think he had nothing of value to contribute.

Your take on something, your industry perspective, or your client case study may be EXACTLY what someone needs to see.

Other people might not care. They aren’t your clients, and that is just fine.

I think you’ll enjoy my short Morgan Moment video below. It might be the nudge you’ve been needing.

Article written by
Catherine Morgan is the editor of Business Unplugged ™ and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine combines job search strategy development with accountability coaching. Catherine speaks frequently on topics related to career transition, small business, productivity, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.