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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Take Your Social Media Offline—and Make it Social

Written By: Carol Roth | No Comments
Online is great, but nothing creates a bond like an in-person interaction

Many companies have created online dialogues with customers and begun creating their own communities. But nothing cements the relationship like in-person interactions. Consider taking your social media community offline from time to time with one or a series of special events.

As I head off this week to host an event for one of my clients and 425 of their most avid customers, I am reminded how in-person events create a special bond that can’t be replicated online. When customers interact with the company, it makes them feel special (especially if you give them VIP status or swag!). Additionally, if your customers create relationships with each other, then the feel like they belong to a special group. This is the difference between having just a customer and a raving fan.

During the event, create an experience: let the customers have interaction with the CEO, creative team, high-profile executives or other appropriate “experts” related to your field- for example, if you have a boutique, you could do a meet-and-greet with the designers. To make this strategy generate revenue for you, think about creating limited edition products or offers only available at the events.

At my client’s event, we have a special series of products only available at that event. The event also provides the customers a chance to interact with all of the company’s management. Most importantly, the customers bond with each other and their shared passion for the product. It’s one thing to be online friends, but sharing experiences online truly engenders long-lasting loyalty.

How can you reverse engineer your social media with some face-to-face interaction?

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth