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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Story You’re Making Up

Written By: Catherine Morgan | Comments Off on The Story You’re Making Up

Oh my goodness, this is such a big thing – and I haven’t heard a lot of people talk about it.

In the nebulous uncertainty of running your own business, you will have things happen, and even though you don’t actually have any cold hard facts to work with, you will spin a story about what happened.

You won’t even question if your story is true or not. You will take it as fact, which it often isn’t.

Pro tip: Your story is usually not true. Often, it’s an elaborate work of fiction.

Watching this video will save you headaches and heartaches.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.