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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Why Video Thumbnails Are So Important

Written By: Catherine Morgan | Comments Off on Why Video Thumbnails Are So Important

A friend of mine posted a video on Facebook saying that he was the kid in the video.

I immediately shared it on Facebook, but looking at the thumbnail below, you may be thinking: What kid? This looks really boring. I’m not clicking on that.

Please note: This video was posted by a company with a huge marketing budget and they should know better!

They created an extremely fun and heart-warming video that must have cost a fortune to produce – and yet they didn’t give it the support it needed, including compelling copy introducing the video and a visually appealing thumbnail with the adorable kid playing air guitar on a broom.

Who wouldn’t click on an adorable kid in pajamas playing a broom?

Even for this blog, I try to use a thumbnail that tells people what Carol and I are talking about. You can see that we’re having a Zoom video chat, and you can see our names and Twitter handles.

If you’re feeling inspired, you can do branded thumbnails to look polished and professional.

Or maybe something more colorful like this?

With everyone so distracted and with so much noise out there, it’s important to show and tell people why they should look at your video.

Potential viewers will make a decision to engage or move on in the blink of an eye. And you may not get their attention again.

Here’s the whole video with the kid growing up to be a famous musician. It’s fantastic.

Clearly whoever posted the video on YouTube did a better job with the thumbnail, although I still would have picked an image of the cute kid.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.