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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Why Your Small Business Still Needs a Blog

Written By: Chuks Chukwuemeka | Comments Off on Why Your Small Business Still Needs a Blog

Does your small business need a blog? Absolutely – but some small business owners don’t know this.

The digital marketing era has changed a lot of things, yet some small business owners don’t realize it. Having a blog for your small business has numerous advantages you won’t appreciate until you begin posting content.

In this article, I’m going to give you the reasons you need one, and why you should start a blog for your business as soon as possible.

Build Relationships with Customers

The goal of starting a business is to offer goods and services to your customers, and in turn make a profit. To do that, you need as many interested prospects and loyal customers as possible.

Before prospects become loyal customers, you need to build a relationship with them. The simplest and easiest way to do that is with a blog.

One thing you should understand is customer behavior has changed. They want to build a relationship with you based on trust. By blogging about your products and services, you build trust with readers.

Once they’re convinced you understand their pain point(s), they’ll come back to see if you have more for them, giving you the chance to make sales.

Grow Your Online Presence

Small businesses are fighting to get recognition online. Some companies spend a ton of money on digital marketing to create awareness about their goods and services.

Your potential customers can’t find you if you don’t have a strong online presence. Businesses that don’t have an online presence will become less relevant.

That means your revenue will be limited because you’re not flowing along with trends and what people want. Having a blog is a cost-effective way of having a much-needed online presence.

All you have to do is to publish quality content based on what people are searching for in your industry. Optimize your posts to appear in search engine results and watch your business gradually grow its online presence.

Help Prospective Customers Decide

Some of your potential customers may not know what they need. It’s your duty to help them understand. Through your blog, you can explain to them in detail what your product or service does, and why it solves their specific pain, or fills some kind of need.

You can even share the pros and cons of competitors or alternatives in case they are price sensitive or comparison shopping. When you provide this kind of information, you’re indirectly telling them you care about them and their needs.

With that information, your prospective customers will be in a position to make better decisions, and are more likely to buy from you offer because you have provided value to them, and positioned your products and services as the best for them.

Conclusion

If you don’t have a blog for your small business, you probably need one. Starting and maintaining a blog is a great strategy to build relationships with prospects and customers, grow an online presence, and educate visitors on the products and services they need, which will lead to you making more money.

Article written by
Chuks Chukwuemeka is a Content Creator, Blogger and Digital Marketer. He’s the founder of Depreneurdigest, a blog that focuses on helping online businesses succeed. He specializes on providing consultancy services to small businesses on how to grow their online presence through blogging.