In honor of Carol Roth’s instant New York Times bestselling book release anniversary for “You Will Own Nothing” (available for purchase here!), we thought we would ask the amazing CarolRoth.com contributor network of business owners, advisors, experts and entrepreneurs to share their top business-related book recommendations for Summer 2025. Their answers are presented below, in no particular order.

You may notice the same book listed more than one time, but we included the book descriptions, as well as the book attribution, in each contributor’s own words separately, as something in the way one is framed may resonate differently with you.

*Please note that the titles, descriptions and attributions are written in the words of the submitter and may not be portrayed exactly or as originally intended. All information listed below was submitted by our community members as a courtesy. Intercap Merchant Partners, LLC, Carol Roth and our affiliates neither endorse nor recommend any of the following and should you purchase from or hire anyone, please ask for references and do your due diligence first.

1. $2M Mistake It Helped Me Avoid

I was about to spend 18 months building the 'perfect' product when I read "The Lean Startup" by Eric Ries. Instead, I launched an ugly MVP in 3 weeks. Customers hated a feature (saved $800K not building it), but loved a feature I almost cut. Ries' Build-Measure-Learn loop revealed our users wanted something completely different than our surveys showed. Pivoted based on real data, not assumptions. Now at $3.2M ARR with 70% lower development costs. The book that kills perfectionism and saves startups!
Thanks to: Jasmine Charbonier of Jasmine Charbonier Consulting.

2. Crash. Learn. Soar.

"Black Box Thinking" by Matthew Syed

Imagine if every mistake you make in business becomes a blueprint for success. That's the essence of this book. Syed takes a lesson from the aviation industry, where black boxes record crashes so future flights can be safer, and applies it to entrepreneurship. Instead of hiding from failure, the best entrepreneurs study it, learn from it, and use it to excel. The book changes how you think about mistakes, teaching you to turn them into a competitive edge.
Thanks to: Cory Collins of Ample Opportunity, Inc.

3. Must-Read For Small Businesses

"You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back" by Carol Roth is a must-read for everyone this summer, especially small businesses. All small businesses need to understand what they're really up against so that they can protect themselves and the businesses they've worked so hard to build.
Thanks to: Mike Walsh of Mike Walsh Guitar Lessons.

4. Change is Afoot-Are You Ready?

For businesses to thrive in the AI revolution, change is crucial. The book I recommend all business owners read is "Our Iceberg Is Melting" by John Kotter and Holger Rathgeber. Although it's about penguins facing a melting iceberg, it teaches us about recognizing the need for change and, although daunting, the possibility of thriving under the stress and uncertainty that come with it. The book provides easy-to-digest yet thought-provoking principles on change management.
Thanks to: Jake Munday of Custom Neon.

5. From Passion to Profit

"Artpreneur" by Miriam Schulman is a down-to-earth, no-fluff guide for anyone turning their passion into a business. It helped me stop overthinking, start taking action, and finally see myself as a real business owner—not just someone with a creative idea. It’s honest, practical, and easy to connect with—especially if you’re figuring things out as you go. A great reminder that success doesn’t need to look just one way—or follow anyone else’s rules.
Thanks to: SuzAnne Kaltbaum of Suzann K Fine Art.

6. Creating Magic in Brands

"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland turns conventional wisdom on its head to reveal the ‘irrational’ behavior which can lead to extraordinary opportunities. I’ve witnessed the extent to which consumer choices are influenced by behavioral economics. When we reframed one of our supplements not as a health product but as a daily ritual for optimal performance, for example, sales skyrocketed by 37%.
Thanks to: James Wilkinson of Balance One Supplements.

7. Dip In To "48 Laws Of Power"

Robert Greene's "48 Laws Of Power" is incredibly useful for business. Rather than labor on dry theory, it gives lots of practical advice for dealing with people and power dynamics. Plus, it's a great book to dip in and out of, rather than read cover to cover.
Thanks to: Jon Rhodes of Narcissisms.Com.

8. Embrace Change Quickly!

Most fear comes from the unknown.

Most fear stops us from embracing change.

"Who Moved my Cheese" by Spencer Johnson gives entrepreneurs and career leaders alike the right ways to embrace change without feeling overwhelmed. The story follows characters and how they tolerate shifts that happen inside a maze. It shows how to recognize the 'writings on the wall' when it is time recognize change is happening, and what you might want to do to apply these strategies to your own business.
Thanks to: Angel Mary of Star Trak Investments LLC.

9. The More I Gave the More I Got

"The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg and John David Mann was the first business book I ever read. To this day, 30+ years later, I still refer to the "5 Laws of Stratospheric Success", which are the learning principles of the book.
Thanks to: Roberta Perry of ScrubzBody Skin Care Products.

10. Mad Men & Modern Marketing

We loved watching the compelling world of advertising depicted in Mad Men, captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today’s results-oriented marketing landscape? Amazon best-selling book "From Made Men to Modern Marketing" by Michelle Stansbury shows how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.
Thanks to: Michelle Stansbury of Little Penguin PR.

11. Small is the New Smart

Book: "Company of One" by Paul Jarvis

Why read it: In a world obsessed with scaling fast, this book flips the script. It’s a refreshing take on why staying small can be smarter, more profitable, and way less stressful. Perfect for summer reading—smart, breezy, and mindset-shifting. Entrepreneurs will walk away rethinking what success really looks like.
Thanks to: Janice Wald of Mostly Blogging.

12. Global Finance rocks

89% of ALL global finances go through SAP, and I wrote four best-selling books for business leadership to understand why, how, and when to get the best out of it, including "Mastering SAP: The Power of AI in Business How to use AI with SAP".

Without knowing all about your SAP landscape, you're going to be left behind, so learn from me and my books on why it is important to know your SAP.
Thanks to: Chris Carter of Approyo.

13. Depression-Era Hacks

"Bullfrogs, Bingo, and the Little House on the Prairie" by Jason Voiovich is a must-read for entrepreneurs this summer. Packed with real stories of Depression-era innovation, it shows how ordinary people built extraordinary businesses in the worst of times. In today’s uncertain economy, this book offers timeless, practical strategies to adapt, thrive, and turn crisis into opportunity—straight from history’s original disruptors.




Thanks to: Jason Voiovich of Jaywalker Publishing LLC.

14. Making the Most of Trade Shows

Trade shows can make a huge difference to businesses, but only if you know how to exhibit effectively. A great book for business owners and entrepreneurs to read this summer is "The Trade Show Bible" by Manuel Garber and Esmond Frank. It helps you understand the benefits of exhibiting and how to plan for a trade show, promote your business, measure the results of exhibiting, and follow up with leads after the show.
Thanks to: Thomas Samuels of Cardinal Trade Show Business Plan.

15. Support Staff Mental Health

Work is a source of stress, anxiety, and depression for many of my patients. With the right information and tools, many business owners and managers can help support their employees’ mental health, improving staff satisfaction and outcomes at work. To get started, I recommend reading "Mental Health at Work" by James Routledge. It has a range of information, including concepts, practical applications, and case studies, that makes it a great primer for workplace leaders.
Thanks to: Dr. Bryan Bruno of Mid City TMS.

16. Understand Your Supply Chain

Having an efficient supply chain is increasingly important for a wide variety of businesses. I recommend that business owners read "The Handbook of Logistics and Distribution Management: Understanding the Supply Chain" by Alan Rushton, Phil Croucher, and Dr. Peter Baker. It’s a great way to get a better understanding about your logistics, operations, procurement, inventory, distribution, freight transportation, and warehousing, helping you ensure your business is set up for success.
Thanks to: Lauren Gast Stevens of TDI CDL Training in Georgia.

17. Adapting Your Company Building

Whether you’re bringing workers back into the office or managing a warehouse or other building for your company, it’s important to plan for it to age gracefully over time. Windows, doors, and siding need to be maintained, and your building’s design can make it easier to do so or to add on as needed. "How Buildings Learn: What Happens After They’re Built" by Stewart Brand is a good book for any business owner or manager in charge of a company building to read.
Thanks to: Craig Ricks Jr. of Acadian Windows.

18. Great by Choice

I recommend "Great by Choice" by Jim Collins as the business book for entrepreneurs. This book blends business strategy with self-development, offering lessons like the "20 Mile March" for relentless consistency in progress no matter the weather. It also touches on super discipline and concepts like "rinsing the cottage cheese" which teach you to do EVERYthing to win. Must-read for any entrepreneur.
Thanks to: Shah Dudayev of Frootful Ventures.

19. What’s the Opposite of Fragile

The singular best book/treatise I’ve ever read is “Antifragile” by Nassim Nicholas Taleb.

It teaches you how to make incredibly difficult decisions simple. It has helped me go through investment decisions, cancer treatment, and whether or not to pursue a business venture.

It’s a very in-depth book but it is 1,000% worth the time and investment.
Thanks to: Matt Hallisy of My General Counsel On Call.

20. Stand Out and Be Recognized

"Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career" by Lorraine Lee. Standing out is harder than ever in this AI-fueled world and this book is a vital guide to building professional credibility through your presence, presentation skills and leadership. It's not enough to be great; now you need to create an online presence to build influence and go from invisible to unforgettable and increase your impact as a leader. Be remembered for all the right reasons.
Thanks to: Paige Arnof-Fenn of Mavens & Moguls.

21. Wellness for Entrepreneurs

As a founder balancing ambition and downtime, "Chaotic to Clearheaded" is the ultimate summer read for leaders: its bite-sized, science-backed techniques cut stress in minutes, boost mindful focus, and sharpen decision-making—perfect for sun-soaked workdays and beach-side brainstorming. With quick mental resets and actionable checklists, psychotherapist Angela Ficken's framework transforms overwhelm into clarity, fueling productivity, resilience, and well-being.
Thanks to: Kristin Marquet of Femfounder.

22. Unreasonable Hospitality

"Unreasonable Hospitality" written by Will Guidara hit home for me. It’s a must-read this summer because it shows how going above and beyond, and truly caring builds loyalty and drives growth. In a very tech-forward society, adding that human touch sets your business apart. Every founder should ask: How can I make others feel genuinely seen and valued? It should never just be about good service. It should be something that is unforgettable. And in business, that’s what builds brand advocates.
Thanks to: Friddy Hoegener of SCOPE Recruiting.

23. Moonwalking with Einstein

"Moonwalking with Einstein" is a fascinating dive into memory and focus which are skills every professional needs. There are often daily distractions all around us, and this book teaches how to retain critical info, think creatively, and stay mentally sharp. Whether you're pitching clients or optimizing campaigns, mastering memory can give your business an edge. It reminds us that innovation starts with how we think, not just what we do. These techniques are accessible to anyone willing to practice.
Thanks to: Mark Baars of Unit4.

24. No Red Lights - Alan Patricof

"No Red Lights" by Alan Patricof reminded me that growth in business, and in life, means never standing still. Patricof’s journey shows the value of reinvention, risk-taking, and staying curious no matter your age or industry. For anyone running a business, the lesson is clear, and that is to embrace change, trust your gut, and never stop moving forward. Whether you're scaling up or starting out, this book is a recipe for long-term success. I highly recommend it!
Thanks to: Gary Rourke of Rourke's Pies.

25. Take Back Your Time

Dan Kennedy’s "No B.S. Time Management for Entrepreneurs" is a no-excuses, tough-love guide that will slap you awake about how you spend your time. Kennedy’s direct, practical strategies help you eliminate distractions, set fierce boundaries, and focus only on what drives results. If you’re serious about maximizing your productivity and profit, this book is your blueprint.
Thanks to: AJ Cheponis of Straightline Consulting .

26. The First 90 Days!

As someone who might be navigating leadership transitions, "The First 90 Days" by Michael D. Watkins is a must-read. Though not brand new, its relevance feels fresher than ever in today’s society. Watkins offers a proven roadmap for seizing early momentum in new roles, and for me, the top lesson is to secure early wins as they build credibility, energize teams, and set the tone for future success. Every professional stepping into a new challenge should read this.
Thanks to: M. Kande Hein of SEOTA.

27. Accounting 101

A long time ago, my first business coach sent me a link to a book on Amazon and said read this by next week before we meet again in person. It is a book titled "Managing by The Numbers" by Kremer and Rizzuto with Case. It's accounting 101 that every new business owner should be required to read, even if you took some accounting classes in college. I took two accounting classes in college and still learned more with this book about real life accounting than I ever could have imagined.
Thanks to: Ben Walker of Ditto Transcripts.

28. Essential Summer Read

Phil Knight’s "Shoe Dog" is a masterclass in entrepreneurial resilience. It’s not simply a memoir — it’s a blueprint for moving through uncertainty. Whether in real estate or startups, success is frequently about persistence in the midst of pandemonium. This book chronicles that journey as no other has.
Thanks to: Ben Mizes of Clever Real Estate.

29. A Strategic Mind’s Top Summer

“Good Strategy Bad Strategy” by Richard Rumelt is the single best book I recommend. As a health care strategist, I’ve seen how a clear vision has made the difference between success and failure for thriving business, and for those that struggle. Rumelt simplifies strategy into actual, useful insight -- not filler. It’s a must-read for aspiring entrepreneurs who want to outthink, not outspend, the competition.
Thanks to: Felix Lucian of Felix Happich Consultancy.

30. Care & Challenge

"Radical Candor" by Kim Scott completely changed the way I view business relationships!

Kim defines four quadrants in the book:
- Radical Candor - care & challenge
- Ruinous Empathy - care, don't challenge
- Obnoxious Aggression - challenge, don't care
- Manipulative Insincerity - neither caring nor challenging

She asserts that by challenging others in business, we are helping one another grow, learn, trust and even curb resentment from things not properly communicated prior.
Thanks to: Alysha Gail of Get to Market.

31. Team Culture, Decoded

“The Culture Code” by Daniel Coyle

This book breaks down what makes teams thrive—not just through process, but through emotional safety and shared meaning. For any entrepreneur trying to build a business that lasts, it’s a masterclass in communication, leadership, and trust-building. Essential summer reading for anyone managing people or trying to inspire them.
Thanks to: David Tyler of David Tyler Communications, Inc.

32. Leading Through Free Fall

"Leading Through Free Fall" by Brianna Sylver reveals what really stalls innovation—and how to fix it. Most business books focus on strategy; this one focuses on people. Innovation strategist Brianna Sylver draws on 20+ years of experience to show leaders how to manage resistance, align teams, and build trust when everything feels uncertain. With 17 tools and powerful stories, this book is a must-read for anyone guiding teams through change. Because the biggest innovation risk isn’t technical—it’s human.
Thanks to: Robyn Minor of Sylver Consulting.

33. Break the Rules, Make the Sale

"Alchemy" by Rory Sutherland is one I've read multiple times. It flips most logical biz clichés on their head. He reminds us, “The opposite of a good idea can also be a good idea.” This book points out customers don’t make rational choices, so smart marketers/owners shouldn’t either.

Equal parts brilliant and bonkers, it’s the permission slip you didn’t know you needed to trust your gut (and break a few rules).
Thanks to: Vickie MacFadden of PROMOrx.

34. Lead and Chill

"Radical Humility" by Urs Koenig showed me that the best leaders listen, empower, and admit they don’t have all the answers. Embracing his five shifts helped transform our firm into a thriving team, quadruple our revenue, and launch our 1 OAK movement. If you think humility means just letting someone else have the last donut, this book will give you a whole new perspective!
Thanks to: Mike Milligan of Ideas by Mike.

35. The Mom Test”

"The Mom Test" by Rob Fitzpatrick is a manual that teaches people how to avoid the pitfalls of customer conversations that ask the wrong questions so they receive real, piercing feedback in the early days. It’s brief, no-nonsense, and will overhaul the way you talk to customers. A great read before you waste your time or money.
Thanks to: Dwight Zahringer of Perfect Afternoon.

36. Grow Together, Win Faster

The name of the book is "Tribe of Millionaires" by David Osborn.

Essentially, it teaches 6 different lessons that all tie back to the people that surround you and how it all affects the decisions you make in your personal life and business.

As entrepreneurs, we think that it's a solo game. But in reality, if we surround ourselves with like-minded people who are at different levels in the journey, it can help us save years and achieve our goals much quicker + we can help others in the process.
Thanks to: Leury Pichardo of Digital Ceuticals.

37. "The Lean Startup"

"The Lean Startup" by Eric Ries is essential for entrepreneurs because it provides a practical approach to building businesses. Ries introduces the concept of testing ideas quickly with minimal resources, using feedback to improve products. It helps entrepreneurs avoid wasting time and money by focusing on what customers actually want. A clear, actionable read for starting or scaling a business this summer.
Thanks to: Mudassir Ahmed of Digimiles.

38. E-Myth Revisited Delivers

This book still hits on some of the most valuable insights surrounding why new business owners fail: "E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber. In short, it breaks out the mindset pitfalls new entrepreneurs face between being an owner, manager, and tactician at the same time. It forces the reader to take a step back and understand/overcome how to balance these different personalities that live in the mind of every entrepreneur.
Thanks to: Bernard May of National Positions.

39. A Quiet Book for Loud Success

"The Almanack of Naval Ravikant" by Eric Jorgenson is the best business-related book entrepreneurs must read this summer because, unlike strategy-heavy or hustle-glorifying guides, this book teaches you how to think independently, leverage your unique edge, and build long-term success. It reads like your smartest friend giving you hard truths over iced coffee — digestible, bold, and deeply human. You’ll walk away questioning how you value your time and how you define success.
Thanks to: Jehanzaib Ahmed of PETBIZS.

40. Find Your Customers!

I recommend "Traffic Secrets" by Russell Bruson as an addition to any business reading list.

If you are just starting out as a startup or a seasoned veteran that just needs to pivot, this book helps you find that target audience, track them to where they are instead of relying on advertising and growth hacking tips.

With a focus of not just buying ads but also creating organic reach, this book will have you learning the ins and outs of networking online.
Thanks to: Yvette Estime of Dirty Celebrity.

41. Alchemy. Embrace Irrationality

Every entrepreneur wants to make wise, logical decisions. But "Alchemy" by Rory Sutherland helped me understand how irrational thinking can lead to better business results. In the book, the writer uses Red Bull as an example to explain how it costs more than other drinks, tastes strange, and comes in a small can. Instead of following logic, Red Bull leaned into being different and became a global success. The read proves that unusual ideas can lead to big wins.
Thanks to: Kristen Herhold of Real Estate Witch.

42. 4-Hour Workweek Mindset

Reading the "4-Hour Workweek" by Tim Ferriss changed my perspective on being a business owner. When we launched CramBetter, we were laser-focused on scalability - helping more students without more man hours - and it's been well worth it for both our team members (who get to work less) and our customers (who get to pay less as a result). I highly recommend orienting your business around the concepts in the 4-Hour Workweek.
Thanks to: Steven Keys of CramBetter.

43. Alchemy: The Dark Art and...

"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland is a must-read for entrepreneurs. This book is a playful and counterintuitive look at how irrationality powers human decision-making. Entrepreneurs will gain insight into why logic alone often fails in business—and how embracing psychological quirks can lead to groundbreaking innovation and marketing success.
Thanks to: Gary Hemming of ABC Finance.

44. Loonshots by Safi Bahcall

In "Loonshots" by Safi Bahcall, a physicist turned biotech entrepreneur explores how the structure of teams and companies affects innovation. He shows how to protect and foster "loonshots"—those wild, often-dismissed ideas that change the world. This book is perfect for startups aiming to disrupt.
Thanks to: Samuel Charmetant of ArtMajeur by YourArt.

45. Range by David Epstein

I found "Range" by David Epstein eye-opening because it challenges the idea that specialization is always best. This book argues that in an unpredictable world, generalists—those who explore widely and experiment—are more likely to excel than specialists. Entrepreneurs juggling many hats will find validation and strategies for thriving in uncertainty.
Thanks to: Jesse Morgan of Event Tickets Center.

46. The Power of Moments

"The Power of Moments" by Chip Heath & Dan Heath is a must-read this summer. Understanding how to create memorable, meaningful moments can help entrepreneurs design better customer experiences, company culture, and brand identity. It’s a powerful toolkit for crafting emotional resonance in business, helping you stand out in a crowded market.
Thanks to: Jeffrey Zhou of Fig Loans.

47. Stealing Fire by Steven Kotler

"Stealing Fire" by Steven Kotler explores how top performers enter altered states of consciousness ("flow") for innovation and peak productivity. It's part neuroscience, part performance hack, and all about unlocking your full entrepreneurial potential.
Thanks to: Ian Gardner of Sigma Tax Pro.

48. The Voltage Effect - John List

List, a renowned behavioral economist, tackles the tricky question of scalability in "The Voltage Effect". Many entrepreneurs struggle to grow effectively—this book offers evidence-based insights into what makes ideas truly scalable (and what makes them fizzle). It’s a go-to guide for turning promising concepts into lasting, impactful ventures.
Thanks to: Kathryn MacDonell of Trilby Misso Lawyers.

49. Become a Masterpreneur (TM)

"The Masterpreneur(TM) Playbook" by Andrew Frazier Jr. outlines the 5-stages your business must follow & the evolution of you, the owner, in order to succeed.
Thanks to: Barry Cohen of Small Business Like a Pro.

50. Originals by Adam Grant

"Originals" by Adam Grant changed how I think about innovation and leadership. It showed me that being original isn’t about wild risk-taking but about smartly challenging the status quo. It gives practical strategies to champion new ideas and build a culture where creativity thrives—even when it feels risky.
Thanks to: Chris Aubeeluck of Osbornes Law.

51. Creative Confidence

Entrepreneurs constantly face uncertainty and need to solve novel problems—creativity isn’t just a bonus; it’s essential. "Creative Confidence" by Tom Kelley & David Kelley breaks down the myth that creativity is an innate talent reserved for a few and instead shows it’s a skill anyone can build. The Kelleys’ insights teach you to approach problems with a designer’s mindset and move past fear of failure.
Thanks to: Peter Čuček of Tuuli.

52. Don't Make These Biz Mistakes!

"101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them" by Ruth King. Learn from the mistakes of others and decrease your sleepless nights worrying about your business.
Thanks to: Ruth King of Financially Fit Business LLC.

53. The Power of a Nonlinear Path

Book: "Range" by David Epstein.

Entrepreneurs are told to specialize early, but Range flips that logic. It shows how exploring widely across industries, skills, and failures sharpens long-term judgment. In 2025, versatility is a competitive edge. This book reminds founders that nonlinear paths often produce the sharpest, most resilient leaders.
Thanks to: Stephen Greet of BeamJobs.

54. Buy a Business, Beat the Bots

"Main Street Millionaire" by Codie Sanchez should be a top pick on your Summer Reading list. With AI changing the business landscape and many jobs at risk, this book highlights how buying service-based businesses such as construction, landscaping, and home services can help you stay relevant. Codie notes that baby boomers are retiring quickly, creating opportunities for new entrepreneurs. Buying these businesses is often more affordable than most people expect.
Thanks to: Michael Finley of Infinity Business Brokers.

55. Learn Why Your Big Idea Failed

Book: "The Voltage Effect" by John A. List

Why: Entrepreneurs often believe that if an idea works once, it will work everywhere. List challenges that assumption with research-backed insights on why scaling fails. (And how to avoid those traps!) Through compelling stories and economic principles, he uncovers key factors that determine whether an idea has “voltage” or will short-circuit at scale. It’s a sharp, relevant read for any founder aiming to build sustainable momentum.
Thanks to: Sarrah Pitaliya of Radixweb.

56. Embrace Uncertainty

"Thinking in Bets" by Annie Duke transformed my business approach. It teaches the ideas behind making decisions with incomplete information. Her framework replaces seeking certainty with confident probability assessment. In business, one rarely has all the answers needed for every decision. Duke's poker wisdom helps evaluate options objectively and make strategic choices with limited data. This is a great read for entrepreneurs facing tough decisions where they often don't have the full picture.
Thanks to: Tom Hornby of Spare Space Storage.

57. Hot Book, Cool Cash

If you want to level up your business without burning out, "7-Figure Expert" by Dr. Noah St. John is the vibe for your summer read.

It’s packed with no-fluff steps and mindset hacks most gurus skip, so you can build your dream biz and still have time to chill by the pool. Work smarter, dodge burnout, and make that 7-figure glow-up happen because hustle culture deserves a serious summer timeout.
Thanks to: Dr. Noah St. John of SuccessClinic.com.

58. Build Habit Forming Products

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger is a great read for anyone in marketing. Berger dives into why people share content and provides the six principles of sharing: social currency, triggers, emotion, public, practical value, and story. The authors uses case studies that are relatable, actionable advice, and dives into the psychology behind virality. Overall, the book is an excellent resource on how to make your content shareable and how brands increase visibility.
Thanks to: Deepak Shukla of Pearl Lemon.

59. Added $55K to Monthly Revenue

After reading 100+ business books, "Zero to One" by Peter Thiel and Blake Masters changed everything. I ignored the usual 'find your competition' advice and created my own market category instead. Result? $120K to $175K monthly revenue in 3 months. The key: Thiel's power law made me stop spreading resources across 10 marketing channels and go all-in on the 2 that worked. While competitors benchmark each other, I built something no one else offers. Quick weekend read, but the monopoly mindset will transform how you think!
Thanks to: Andrew Lokenauth of TheFinanceNewsletter.com.

60. 'Drive' by Daniel H. Pink

I find that a lot of entrepreneurs focus their reading on books relating to the technical business side of things. They’ll read about how to harness your entrepreneurial idea, how to pitch to investors, how to make money, etc. But, many don’t read very much about the leadership side of things, or the day-to-day realities of managing a team of people. "Drive" by Daniel H. Pink does a great job talking about how to motivate your team so that you have an inspired, productive workplace.
Thanks to: Carr Lanphier of Improovy.

61. Empowering Entrepreneurs

Book Title: "Build the Damn Thing"
Author: Kathryn Finney

Why Entrepreneurs Should Read It:
A bold, practical guide for underrepresented founders, Finney’s book empowers entrepreneurs to navigate systemic barriers and build successful businesses on their own terms.
Thanks to: Marcus Howard of Tradechology.

62. Highly Effective Habits

I'd recommend "The 7 Habits of Highly Effective People" by Stephen Covey. It might not be the most unconventional choice, but there's a reason it remains relevant decades after publication.

What makes this book stand out is its focus on character development and fundamental principles rather than trendy tactics. As entrepreneurs, we often get caught in the weeds of day-to-day operations and quick wins, but Covey challenges us to build a foundation based on timeless principles.
Thanks to: Jayson DeMers of EmailAnalytics.

63. “Reboot”- My Pathway To Change

“Reboot” by Jerry Colonna is like founder therapy. It’s deep, raw, and emotional but grounding. He asks hard questions about fear, ego, and self-worth. Every entrepreneur needs this level of honesty. It’s not strategy, it’s soul work. And that’s where the breakthroughs live.

It helped me lead with vulnerability, not armor. This book cracks you open, and makes you stronger.
Thanks to: Jason Hennessey of Hennessey Digital.

64. Smarter Business Decisions

“Thinking, Fast and Slow” by Daniel Kahneman is a must-read for entrepreneurs. It explains how we make decisions—fast and intuitive versus slow and deliberate—and how to avoid cognitive traps that affect business strategy, hiring, and financial planning. Understanding your thinking is the first step to making smarter business choices.
Thanks to: Randy Murrie of Ready Payday Loans.

65. One Prompt, New Company

Founders should read "Tools of Titans" by Timothy Ferriss. Top performers often fund side quests to go beyond comfort and follow curiosity. After a multimillion-dollar exit, I went full hobby mode, banned “startup urges”, and explored for the sake of exploring. I nearly bought a $500 gelato maker, but the ROI on lifelong vanilla didn’t add up, so I put the idea back in the freezer. Then, a stray GPT prompt at 1 am wrote a better sales email than many I’ve seen. That glimmer became my AI company.
Thanks to: Valerie Raznatovska of AiSDR.

66. Resetting Your Mindset/Systems

Most mindset books are hacks. This one’s the blueprint used by Fortune 100, universities, entrepreneurial accelerators/incubators, and other change agents worldwide. "Resetting Your Mindset: Using Universal Foundations That Surround You Every Day" by Dr. Herman SJr re-engineers how you perceive daily life, work, relationships, systems, and decisions—by decoding the universal systems and patterns surrounding you every day. It’s not fluff. It’s your manual for deep, permanent rewiring.
Thanks to: Dr. Herman SJr. of Platinum Sciences.

67. Intention

"Intention: The Surprising Psychology of High Performers" by Mike James Ross, Sekoul Theodor Krastev and Dan Pilat is a practical guide for anyone feeling stuck—on the couch, in routines, or in life. Blending inspiring stories of unlikely high performers with insights from behavioral science, the book shows that fulfillment isn’t about luck but about living with purpose. It dispels myths about success and teaches five essential skills to reclaim agency and design a life of intention. This is your invitation to become the main character in your own story.
Thanks to: Sekoul Krastev of The Decision Lab.

68. Great Leads by Michael Masters

In AI era, sales isn’t just a skill. It is the #1 tool for any entrepreneur. The first few lines of your business message is where the magic (or the failure) happens. So if you’re serious about turning words into revenue this summer, read the book by Michael Masterson and John Forde "Great Leads: The Six Easiest Ways to Start Any Sales Message."
Thanks to: Tetiana Artomova of IStartHub.

69. Small Wins Bring Huge Success

Over the last 10 years, I have become an avid reader of non-fiction and have read more than 300 books in this time. One book which really stands out is "The 1% Rule" by Tommy Baker, and I recommend it to anyone looking for an insightful read this summer. The book emphasizes incremental progress and how even small amounts of progress each day can accumulate and amass to great success. Also, Tommy really helps you to fall in love with the process of growth.
Thanks to: James Dyble of VELCOA.

70. The Scout Mindset

I recommend "The Scout Mindset" by Julia Galef. Success in business depends on clarity, not certainty. Galef teaches entrepreneurs to embrace intellectual humility, question their assumptions, and make better strategic calls—especially when emotions run high.
Thanks to: John Beebe of Classic Car Deals.

71. Range by David Epstein

"Range" by David Epstein is a powerful case for generalists in a world that praises niche expertise. Epstein shows how broad thinking leads to better innovation and adaptability, skills every founder needs when juggling roles and reacting to rapid change.
Thanks to: Patrick Brooks of Custom Shoes.

72. The Psychology of Money

Everyone should read "The Psychology of Money" – Morgan Housel

More than finance—this book is a masterclass in decision-making under uncertainty. Entrepreneurs will rethink risk, luck, and timing, gaining a long-term mindset that prioritizes resilience over fast wins.
Thanks to: Drew Anagnostou of Sacred Journey Recovery.

73. Rebel Talent – Francesca Gino

"Rebel Talent" by Francesca Gino is a must-read.

Great entrepreneurs break rules—but with intention. Gino uses psychology and business cases to show how rebellious thinking fosters innovation, loyalty, and growth. It’s a call to lead differently and more authentically.
Thanks to: Bill Karidias of Spartan Equipment.

74. Obliquity by John Kay

"Obliquity" by John Kay

Sometimes, indirect paths lead to the best outcomes. Kay argues that goals like profit and influence are best achieved as byproducts of purpose and values. For strategic founders, it’s a refreshing rethink of how success works.
Thanks to: Peter Brooke of HealthPlusLife.

75. Lean Startup by Eric Ries

The best business book for entrepreneurs to read this summer is "Lean Startup" by Eric Ries. I recommend it because it teaches you how to build a business by getting your MVP in front of customers as quickly as possible, learning from their feedback, and rapidly iterating. Rather than over-planning, it advocates for running constant experiments to figure out what customers truly want. This approach of validated learning is key for startups with limited resources to find product-market fit and pivot.
Thanks to: Gauri Manglik of Instrumentl.

76. Rework

My book pick for entrepreneurs this summer is "Rework" by Jason Fried and David Heinemeier Hansson. It's a refreshing, back-to-basics look at building a successful business by ignoring most conventional advice. The authors argue you don't need a fancy office, five-year plan or huge launch, just stay lean, trust your gut and get to work on something useful. I love how it cuts through the noise and hype around entrepreneurship. It's inspiring yet practical, and a quick read you can apply right away.
Thanks to: Greg Burgess of Lone Star Vaping.

77. Traction

The best book I'd recommend for entrepreneurs to read this summer is "Traction" by Gabriel Weinberg and Justin Mares. While it's focused on growth strategies, the concepts apply whether you're just starting out or have been in business for years. Traction provides a simple but effective bullseye framework for channel testing and prioritization that helps you identify the most promising marketing tactics for your business.
Thanks to: Scott Bialek of Hurst Lending.

78. The Art of the Start 2.0

"The Art of the Start 2.0" by Guy Kawasaki is my top business book recommendation for entrepreneurs this summer. Kawasaki's advice on bootstrapping, fundraising, hiring, and creating a compelling product is as relevant as ever. I especially appreciate his emphasis on making meaning, not just money. Any entrepreneur who reads this will be inspired to build a company that changes the world.
Thanks to: Rengie Wisper of Palmako.

79. The Lean Startup by Eric Ries

I recommend "The Lean Startup" by Eric Ries. This book provides an actionable blueprint for testing your ideas in the real world with real customers, rather than making assumptions in a conference room. By getting out of the building to collect customer data through simple experiments, you can validate whether a product or service will succeed before going all in. I wish I had this pragmatic mindset when I started my first business - it would have saved me countless headaches.
Thanks to: Jack Reamer of SalesBread.

80. The Hard Thing by Ben Horowitz

The best business book I'd recommend for entrepreneurs this summer is "The Hard Thing About Hard Things" by Ben Horowitz. It provides brutally honest, insightful advice on the realities of building a startup, leading a company, and making difficult decisions with imperfect information. Horowitz draws on his own experiences as a successful Silicon Valley entrepreneur and investor to share hard-won lessons on everything from firing friends to maintaining your own emotional resilience.
Thanks to: JoAnne Loftus of Archival Designs.

81. "Zero to One" by Peter Thiel

One book I recommend is "Zero to One" by Peter Thiel. I return to this book nearly every year because it fundamentally changed how I think about innovation and business creation. Unlike most business books that rehash familiar concepts, Thiel challenges you to create something entirely new - to go from zero to one, rather than one to many. What makes it particularly valuable for summer reading is its concise nature, coupled with profound depth.
Thanks to: Bashar Hindi of ServerMonkey.

As always, many thanks to everyone that contributed to this article!

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