5 AI-Powered Marketing Tools For Your Small Business
AI has changed marketing, and marketing tools are incorporating AI in their services to empower small businesses to remain competitive. Whether you want to streamline your workflow, create and manage campaigns, automate cold calls to reach a wider audience, or even create designs, AI has got you covered. In this article, I share 5 AI-powered […]
How To Frame Your Pricing To Get Paid What You’re Worth
Professionals who charge hourly rates often get stuck when they have to tell people what they expect to get paid. It is a very sticky subject and the words can literally get stuck in your throat. The only way to get through this is to practice. A lot. When you are starting out, or if […]
Biggest Small Business Mistakes
There are some mistakes that small businesses often make, so, we have looked to the fantastic CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to find out what they think are the biggest small business mistakes. Hopefully, this list can help you avoid similar pitfalls in your own small business. Their responses are […]
The Mindful Entrepreneur: How Passion, Patience, and Perseverance Shape Success
As an entrepreneur you wear many hats—visionary, strategist, problem-solver, firefighter. But beneath it all, success is likely to hinge on three essential qualities: Passion, Patience, and Perseverance. These qualities drive businesses forward, yet they can also be unpredictable. Passion fuels innovation, but unchecked, it can lead to burnout. Patience helps navigate slow growth, yet impatience […]
Keep It Relevant: The Right Way to Make a Business Introduction
If your professional network is good, it’s likely that colleagues will reach out to you to recommend resources for projects, or to hire as employees. When this happens, set your connections up for success by making a business introduction the right way, keeping the introduction relevant to both parties. Taking a minute to strategize on […]
How to Position Your Business for Market Domination
If you are planning to do big things with your small business, you might want to check out the video below. Mark J. Carter is a colleague and a friend of the blog, and the title of this interview with business coach Ed Middlebrooks, “How to Scale Your Business with a Market Dominating Position,” caught […]
Are There Situations Where AI Assistance Isn’t Helpful?
AI is great for getting past “white page syndrome.” A blank document and a flashing cursor can be frustrating and overwhelming. You may not know how to begin. This is a perfect time for you to use AI to generate a list of problems your ideal customers may be struggling with. Or to suggest 10 […]
The Big Payoff for Training Your Managers
Are some people natural managers? I suppose so, but most people need to be trained to manage well. One of the mistakes I see many companies make is promoting someone to manage a team, but not supporting them by giving them the training they need to be successful. I have had clients call me in […]
Are We Treating People Like Sh*t?
Having led teams big and small across marketing, sales, operations, and account management, I’ve come to enable business efficiency and growth through four lenses: people, process, technology, and data. Hire and motivate the best people by building a strong culture. Drive focus through go-to-market strategy and execution with the right mix of strategic and tactical […]
Start Niching Down to Increase Your Market Growth
When you’re first starting out in business, it can be difficult to know where you should start and how it should be positioned. Your instincts may tell you to create a broad marketing campaign to cast a wide net and capitalize on exposure, but that can backfire. Saturated markets are challenging to penetrate, especially if […]
Instant New York Times Best Seller- You Will Own Nothing
The elite are jockeying to control and come out on top in the new global financial order. Learn what is happening and how to fight back. Instant New York Times, Wall Street Journal and Publisher’s Weekly bestseller.
