This happened faster than we might have expected. Companies are now able to present individuals with customized pricing based on their past behavior and potential buying signals. Seriously.
Price transparency? Maybe not so much anymore. And you may not know when AI is being used to generate customized prices and when it is not.
Delta is having to answer some questions about this. From the video description on YouTube:
You may have heard that Delta is using artificial intelligence to help set some airfare prices. That has sparked fears that the airline, or any airline in the future, could create a custom price for you, using your data to find how much you would be willing to pay for a ticket.
Delta says it’s not doing that, but that they are using AI to adjust prices in response to market forces — faster than humans can — for about 3% of fares now, moving up to 20% of fares by the end of the year.
What do you think about this? Innovative or invasive? Or both?
Photo by Artturi Jalli on Unsplash
