I make people think. I make them laugh. I make them money.

Biggest Issues Facing Small Businesses Today

Small businesses today are facing all kinds of issues from inflation and regulations to finding qualified labor and more. So, we reached out to the insightful CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to share what they think is the biggest issue facing small businesses today. Their responses are presented below, in […]

Memorial Day Weekend 2024

5 Ways AI Helps Small Businesses with Email Marketing

Email marketing is evolving, thanks to AI, which has made it easier to get better results with email marketing campaigns. However, some small businesses detest it. To them, AI means using ChatGPT to generate content that sounds robotic and lacks human perspective. But the technology is far beyond that. AI has become an important tool […]

Seven Strategies to Boost Productivity for Small Business Owners 

No matter how productive you are as a small business owner, there always seems like there is more to do. I have had to come to terms with the fact that my to-do list will never be done. But given this situation, there are strategies that can increase your productivity, and maybe even free up […]

Mindfulness in Business: Why It Is Critical for Creativity and Innovation 

If your immediate response is that you don’t have time for a mindfulness practice, I will counter that I don’t think you can afford not to have one, especially as a small business owner.  The benefits for your business include improved access to creative thinking, innovation, problem-solving, and productivity.  Did I get your attention? I […]

Mom Was Right! 7 Business Lessons Your Mother Taught You.

Sunday is Mother’s Day here in the U.S. I thought it would be fun to consider the important things mothers teach us, and how these lessons translate into business.  While we may not appreciate hearing it at the time (or all the time), I have to say that your mom was right about a lot […]

This Type of Entrepreneur Is the Happiest 

Part of the American Dream is to own your own business and call your own shots. I’ve always taken that to mean working by yourself and not having the headache of managing people. I was surprised by much of what I read in “Employing Others Is Linked to Wealth and Wellbeing.” The post begins: A […]

Carol Roth on Capitol Hill Testifying for Small Businesses 

On April 30, 2024, Carol Roth was on Capitol Hill testifying for small businesses and against the CTA BOI act.  How exciting is that?  As we have written previously, what small business owners do not need is more compliance, privacy, and fraud headaches. And please note that this applies to you if you have a […]

What To Consider Before You Rebrand

Many founders and marketers can get very excited thinking about rebranding. It’s fun to envision new colors and logos and fonts and messaging. That said, it’s also a lot of work and will have a ripple effect throughout your business.  Here are some things you need to consider before you invest time and money in […]

5 Things To Consider When Choosing a Name for Your Business

One of the first things, and arguably most fun thing, you will do when you start a business is decide on the name of the business. This is so exciting to ponder and you might spend some time kicking around different names, running them past people, and noodling on the implications of the name on […]