Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
 

What Topics Should We Cover?

As the editor of Business Unplugged, I have a question for you: What topics would you like to see covered here on the blog? I know what gets shared the most, but what would you like to learn about? What could we cover in more depth? Read More

Guest Blogging: The Right Way to Pitch a Blog Editor

Guest blogging on someone else’s site can be a good way to gain exposure for yourself and your product / service, and to boost yourself and your company in search results. It is a sound business strategy for some types of businesses, especially service businesses. I Read More

One of Small Business’s Biggest Advantages—Flexibility

While being a small business “fish” among the larger corporate “whales” has its challenges, there are some benefits that you can really make work to your advantage. One major advantage that your small business has over the big fish is flexibility. Those large corporations have all Read More

Being a Ulysses Leader: 4 Ways to Stop the Sirens’ Song

Business is full of ups and downs. These are created by a combination of market forces, luck and our preparedness. We also go through natural ups and downs. What happens when a good mood coincides with a good period of business? It can be a fantastic Read More

The Ever-Fatal Sales Check In

What are the five words your customers dread the most when they pick up the phone? (Besides “Hi, this is the police” or “Dad, we need to talk”?) It is “Just calling to check in.” Common sales wisdom often tells you to check in with your Read More

5 Cool Tools for Building Buzz Online

If you want to shine online, it’s going to take more than a few clever tweets and a couple of fab Facebook posts.  To stand out in the noisy, hyper-competitive web, you need creativity, innovation and a willingness to have a little fun! With that in Read More

How to Effectively Work with Your Content Creators

Content marketing is viewed as one of the most important tools in creating and maintaining a relationship with your customers and prospects.  Key to effective content marketing is the regular creation of content. With all you need to do as a small business owner, how are Read More

The Key to Business Success Is Connection, Not Contacts

A lot of how we measure success in the digital world is about quantity. How many Facebook likes does my company have? How many retweets did we get? For the small business owner or aspiring entrepreneur,  I believe the metric needs to shift from quantity to Read More

Tips for Dealing with Internet Trolls and Haters in Business

Businesses today need to be on the Internet, period. And with all of the positive things that come along with that exposure also comes the inevitable major downside- the dreaded Internet haters and trolls. And while I do enjoy a hater from time to time, these Read More

Sell More with the Last Thing You Say to Customers

It costs a lot of money to get a customer to buy from you for the first time. Do you make money on that first transaction? Many businesses don’t. They need to get the customer to come back again. So it’s a mistake to focus all your Read More
 
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