Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

When Your Customer Is a Jerk

Rude. Demanding. Capricious. Unreasonable. High-maintenance. These are some of the words that come to mind when many small business owners think of their “favorite” customers – the ones you silently (or not so silently) roll your eyes about. These are the people who are never happy Read More

The Biggest Business Frustrations

Along with its incredible highs, running a business definitely can have its frustrations and low points. Sometimes, it can help to air those frustrations and know that you’re not alone. So, in that spirit, the terrific contributor network of business owners, experts, advisors and entrepreneurs Read More

When Faster Isn’t Necessarily Better

Faster is better, right? We all value our time, and we want other people to value it as well. As business owners, it seems like if we can do things for our customers faster, they’ll be happier with us. This can be the case, but sometimes Read More

Product Launch Lessons from KIND Snacks

I love KIND bars. I carry them with me everywhere because they travel well and I’m prone to low blood sugar. They’re healthy, delicious, and satisfying. People make fun of me for always carrying around snacks, like a mom does for a toddler. So be it. (Unless Read More

How Giving Back Can Give Your Small Business a Boost

As a new small business owner, your path to success will be shorter if you find viable—and affordable—ways to get your name out there, and build a network of strong professional connections. When I transitioned from working as a product manager at a telecommunications company to Read More

In the Bay Area, Even the Laundromats Embrace Technology

It’s fairly well accepted that the Bay Area, with Silicon Valley and hordes of tech-savvy professionals, is the one of the most tech-savvy places in the country. And that means that even the small businesses- including ones that you would not normally think of as tech-friendly, Read More

3 Case Studies to Improve Your Customer Service

In the last few weeks, I have had three different customer service experiences: One delighted me, one disturbed me, and one disappointed me. Let’s learn from each of them. First Case Study – Striving to Delight While purchasing an item from a big box retailer, I Read More

The Best Social Media Tips, Tricks and Hacks

In this day and age, businesses must embrace social media. But, knowing how to use social media efficiently, grab attention and convert followers to customers can be a real challenge. So with that in mind, the fabulous contributor network of business owners, experts, advisors and Read More

Small Business Lessons from Football? Absolutely!

Carol recently tweeted a warning to followers that she posts about the NFL – a lot. Here at Business Unplugged, you might say that TGIF could stand for “Thank goodness it’s football season!” Carol’s most recent post on is titled “Score a Touchdown in Customer Read More

What a Tightrope Walker Can Teach Your Business

The title of this post makes an important point. Many people feel that starting a small business is a lot like being a performer going out on a tightrope. And they are absolutely correct. But not for the reason they might think. Both groups of people Read More
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