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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Go-to-Market Blunders Part 2 – Messaging

Written By: Catherine Morgan
Your messaging can feel like a moving target as you’re launching a product or service. The reality is...

Should Business Owners Talk about Politics?

Written By: Catherine Morgan
I’ve known Carol Roth for eight years, but this interview surprised me. As we head into election season...

The Best Perks Small Businesses Can Offer Employees

Written By: Carol Roth
Since small businesses often don’t have big budgets to compete with bigger companies on salary, offering employee perks...

Go-to-Market Blunders Part 1 – Sales

Written By: Catherine Morgan
Given the work I do, I tend not to hear about things that went right in business. Instead,...

Is It Time to Tidy Up Your Website?

Written By: Catherine Morgan
As we’re in the middle of spring-cleaning season, I started thinking about aspects of my business that need...

The Importance of Remembering Your Roots

Written By: Catherine Morgan
It’s graduation and reunion season! Some people look forward to these events, and some people avoid them. I...

Screens Can Never Replace IRL

Written By: Catherine Morgan
I am going to have a great day today because I am going to see my dear friend...

Managing Your Business through Cancer

Written By: Catherine Morgan
Sarah Thompson had a tough year. After a diagnosis of breast cancer, one surgery turned into four surgeries,...

Truth-Telling and Entrepreneurship

Written By: Catherine Morgan
When two or more entrepreneurs get together, often the masks come off and people start sharing their real...

How to Maintain Your Marketing Mojo

Written By: Catherine Morgan
If I had a dollar for every time I received an email with, “Hey, you haven’t heard from...