There’s a fine balance between keeping things fresh, but not changing things too much to lose the interest of your loyal customers. I think that the BCBG brand does it brilliantly. Most fashion brands change frequently to keep up with trends.  However, BCBG also has a Read More

There are two types of businesses: now and later. If you fall in the former, customers expect you to deliver your product or service immediately. If you fall in the latter, well, customers don’t mind if what you offer comes later. When we go to a Read More

I know I am not the only one who started 2014 with sky-high hopes and a fantabulous marketing plan. January was great, my practice was full, and I was on the right track executing on my New Year’s Verbs. Then one day I woke up and Read More

Have you ever heard slogans like these? “Freedom lies on the other side of fear” “Success lies outside your comfort zone” “Feel the fear and do it anyway” Well then, I’ve got a new slogan for you. Try this one on for size: “Doing something that Read More

We are always so busy working in the day-to-day of our business that we forget to take a step back and strategize.  Below are a few resources that won’t use up all of your time, but will arm you with some new knowledge and ideas to Read More

Building and managing a productive sales team—any team!—is a full time job, and quite often I’ve seen  things go very wrong, so here are a few rules for solving common sales management problems, which also can be extrapolated for your employee population in general. Rule #1:  Read More

It turns out we haven’t evolved much after all. Research shows we view risk much like our pre-historic ancestors. We analyze it two ways – logically and emotionally. Most of the time, we instantly use the second way – our feelings. It’s just how our brain Read More

One of the biggest drivers of success in businesses big or small is having strong leadership. But, for many in the small business community and those entrepreneurs just starting out, their expertise may be in pie-making, consulting or dancing, which does not necessarily translate into effective Read More

You know what “they” say … perspective is everything; perception is reality. If that’s true – we ought to pay attention to the way we are perceived. What would others say about your capacity to lead? How do others perceive you? As uncomfortable as this question Read More

“Board of Advisors.” It sounds so official, doesn’t it? And perhaps even expensive. Well, if you’re in business, you probably need one. Either an official board, or an unofficial set of go-to smarties; but one way or another, you stand a much better chance of success Read More