So you’ve got a marketing video on YouTube? You and one billion other people!  Welcome to the club – or maybe it’s more like a mosh pit.  If you’re going to join the 100 hours of new video content that is uploaded to YouTube every hour Read More

Spring is in the air and now is the perfect time to do some spring cleaning and organizing with your own business. So, to help your business organize, prioritize, plan and set up in the most efficient way, I have once again looked to the CarolRoth.com Read More

What’s the single, most destructive distraction on your path to success? This may surprise you. It’s not social media or the Internet. It’s not your phone or your e-mail. Nor is it music, TV, YouTube videos or games. So what is it? It’s worry. Worry keeps Read More

As small business owners we need to believe in ourselves. Not only that, we need to believe in our products and services enough to make others believe in them too. Without a doubt we need to be completely committed to growing our businesses, but we also Read More

There is the correct way and the less-effective way to make business introductions. A good business introduction is like a nugget of gold – and a deposit in the “karma bank.” It can strengthen your connection and value to and with the people you introduce. You Read More

I really only have two major vices in life: major league baseball and whirlpool suites. So I was really looking forward to combining the two on a trip to Pittsburgh last week, on a rare couple of days off. Late that night, after watching the Pirates Read More

When I talk to small business owners, one of the biggest issues that always comes up is how they can find new business.  I believe strongly in utilizing network referrals as a way to get that new business.  And, to make those referrals more concrete and Read More

Befriend the competition? Mon Dieu! You spend so much time hiding from them, spying on them, stalking their Yelp pages and figuring out what makes you different. But take a step back and see the possibilities for your business. Smart small businesses that are clear on Read More

For many entrepreneurs, business owners and would-be business owners, writing a book can be a great way to put yourself, your brand or your business out there. But, thinking that “if you write it, they will come” will ensure that your book ends up with the Read More

Okay, I lied. There are no secrets to writing good shit that goes viral. So there’s no need to read any further. Unless you want to know the one thing every good writer does well and often to get their work read and shared. Don’t write Read More