Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

What Small Business Can Learn from the NFL Draft

The NFL draft was in Chicago this past weekend. Commentators were ripe with analyses of draft selections. Players were being compared with past choices and team needs. Every team asks four questions when choosing a draftee: What does the team need? Does this person have the Read More

The Best-Kept Secret Resource for Small Business – SCORE Mentors!

There is an easily accessible and FREE resource that is available to every aspiring entrepreneur and small business owner. Nationally, SCORE provides services to small businesses, no matter the stage of the business, through a network of more than 11,000 volunteers in more than 300 communities. Read More

Got a Media Mention? Now Do the Important Things.

It’s easy to think that a media mention or radio/TV interview will boost your business. We imagine that our mention or interview will send us customers dying to buy from us, like the stories about Oprah mentioning a product and sales going through the roof. Unfortunately, Read More

Publish or Perish: Why Video is Crucial to Your Content Strategy

You have no doubt heard the expression “publish or perish” used in academia.  The phrase came from the idea that professors absolutely must create and publish content in order to keep their jobs and reputations intact. The very same publish or perish mandate can now be Read More

The Most Popular Bad Advice About Social Media

These days, it seems like every business wants a seat on the social media bandwagon. Facebook seems to have more users than there are people on Earth. Twitter, Instagram, LinkedIn, Snapchat, Tumblr, Reddit, Yelp and Pinterest all have multitudes of loyal, engaged followers, along with niche Read More

Employing Eeyore as Your Advisor: The Upside of an Eternal Pessimist

I loved reading about the adventures of Christopher Robin and his childhood friends in Hundred Acre Wood. It was only recently I realized that the author of Winnie the Pooh, A. A. Milne, gave these childhood characters a range of mental illnesses. Think about it. Pooh Read More

3 Ways to Amp Up Your Business Network

No matter what kind of business you have, from the smallest solopreneur to the biggest organization, you will need help from other people at some point (most likely, at lots of points!). Without a solid network in place, finding the right service providers, staff and clients Read More

The Easiest Way to Turn Off Customers

It was a Saturday morning. We were on the outskirts of Chicago, driving in for a day of business meetings. Traffic was getting heavier. We turned the radio on to a station that promotes traffic reports every ten minutes. Only they weren’t doing them on this Read More

Leadership Lessons from Great Sports Coaches

Here at Business Unplugged we often recommend that you look outside of your immediate environment for best practices that you can adapt for your small business. As you probably know, Carol is a huge sports fan. She wrote a post for that had some interesting observations Read More

Should We Save Time or Lose It Better?

The Internet abounds with stories about saving time. There are ways to cook faster, exercise quicker, and retire sooner. These ideas and many others come under the banner headline that your life will be better if you save time. But I’m more curious about something a Read More
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