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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Want to Have a Better Virtual Event? Here’s What Carol Roth Suggests.

Written By: Catherine Morgan
Virtual events aren’t going away anytime soon. Just like that meeting that could have been an email, we’ve...

Biggest Lessons Small Business Owners Learned from the COVID-19 Pandemic

Written By: Carol Roth
Every small business out there is dealing with the impact of COVID-19 in some capacity. So, we thought...

Why Your Small Business Still Needs a Blog

Written By: Chuks Chukwuemeka
Does your small business need a blog? Absolutely – but some small business owners don’t know this. The...

What You Should Be Doing This Summer

Written By: Ben Baker
2020 will be a year we talk about for decades to come. Our world was thrown into chaos,...

Gone Fishing – July 4th Holiday 2020

Written By: Catherine Morgan
Here at Business Unplugged we are taking some time off to enjoy the U.S. Independence Day holiday, and...

Carol Roth and Les McKeown on Post-COVID Recovery

Written By: Catherine Morgan
In episode #53 of The Roth Effect podcast, “Why The COVID-19 Crisis is Different for Business,” Carol interviews...

Reopening Your Business: Your Customers Are Watching

Written By: Catherine Morgan
We’ve all started to roll our eyes when we get a soulless email from X company describing their...

One Way to Navigate Uncertainty

Written By: Catherine Morgan
The only thing I have certainty about at this moment is that we are in uncertain times. I...

Remembering What You Can’t Control

Written By: Catherine Morgan
You may be feeling like you’re in Alice in Wonderland right now because everything feels upside down. Your...

Marketing Tips for Small Businesses as Stay-at-home Orders Start Easing

Written By: Carol Roth
As stay-at-home orders begin easing, small businesses are left to navigate the challenges of this transition period, including...