Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news, and the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country. Carol multimedia commentary covers business and the economy, current events, politics and pop culture topics.
Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011 &2012) and has her own action figure.
Are you trying to figure out what your customer wants? Well, some fancy marketing person may try to get you to segment your customers into all kinds of “graphics”. Do you want to target customers of a certain income level? How about gender? Age? Or perhaps Read More
Interviewing a new employee is sort of like a first date. Everyone tries to put their best foot forward and it can take weeks or months to discover what that person is really like or if they are a good fit. So, to make it easier Read More
PR is helpful in creating exposure for you, your business and/or your products and services. I have been on both sides of the PR process (as a client and as part of the media receiving pitches) and it seems that as media has evolved, many PR Read More
The economy has been tough for a while and many businesses have been struggling, put out of business and more are likely to exit soon. If you have a competitor that is struggling, on their way out or has already exited, their misfortune can create an Read More
Let’s face it; everybody and their mother (and their grandmother!) are on social media in one form or another. And it is so important for businesses be a part of it as well, so that they can leverage all that the social media platform has to Read More
Why Modern Entrepreneurs Won’t Succeed Under the Influence… A New Entrepreneurial Paradigm (aka It’s Not 1930 Anymore) With a struggling economy, the current zeitgeist is that we need innovation, entrepreneurship and small business activity to become the engine for sustainable growth. Entrepreneurship has long been Read More
Free eBook- How to use Facebook for Mobile Marketing* Mobile is one of the biggest business trends for advertising. What if you could combine your efforts on Facebook with mobile marketing to generate more leads and customers? You can learn how to optimize your Facebook presence Read More
I am in the fortunate position to be able to receive a lot of asks from people. I get asked for help sponsoring or lending my name and contacts to projects and businesses. I get asked to sit on advisory boards. I get asked to guest Read More
Now that 2013 is officially upon us, most of us are reflecting on the past year and making our own resolutions about what we want for the new year. So, in that spirit, I have asked the wonderful CarolRoth.com contributor network of business owners, advisors and Read More
I love when businesses and people push the envelope. I have been known to do it from time-to-time myself (I know, the understatement of the century). I’ve even written about the WTF factor. But, what about when your brand becomes that envelope-pusher? Can you be too Read More