Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news, and the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country. Carol multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011 &2012) and has her own action figure. Twitter: @CarolJSRoth

Articles by: Carol Roth

How to Deal with the Business Rule of 3

Written By: Carol Roth
I have said many times that there is a “Rule of 3” in business: everything takes 3 times longer, is 3 times as costly and is 3 times more difficult than you expect it to be.  So, how do you prepare yourself and your business to Read More

Customers: 3 Ways to Create Customer Loyalty in Business

Written By: Carol Roth
The difference between owning a business and having a successful business boils down to one key concept that is so important, I can’t talk about it enough: customer loyalty. It’s not enough to just get someone to walk through your doors or visit your website once; Read More

Doing Better With Less: The Laws of Subtraction

Written By: Carol Roth
Here at Business Unplugged, we believe in principles like simplicity and focus.  Now, our friend and award-winning author Matt May takes these principles to another level in his new book, The Laws of Subtraction. Here’s a short interview with Matt and as you read it, I Read More

Entrepreneurship: Biggest Business Regrets

Written By: Carol Roth
As entrepreneurs and business owners, we’ve all had experiences or made decisions that we regret. But, we can definitely learn from those mistakes and regrets. In that spirit, the CarolRoth.com contributor network of business owners and entrepreneurs have been gracious enough to share their own personal Read More

The Balance Between Comfort and Innovation

Written By: Carol Roth
Whether you are attempting to attract new customers, appease current customers, or perhaps both, you will find yourself evaluating different methods to grow your business. On one side is the model of innovation—pushing out new and exciting features, services and opportunities to satiate the appetite of Read More

4 Tools to Improve Social Media ROI

Written By: Carol Roth
Social media is still truly in its infancy, so finding the right way to maximize social media efforts is always a challenge for small businesses. Whether you are questioning whether your social media activities are effective or just concerned about spending too much time on social Read More

Cost Concerns Lead Small Business to Embrace Insourcing

Written By: Carol Roth
This article originally appeared in The Huffington Post and received such a good reception that I wanted to make sure all Business Unplugged readers were aware of it. For a while, the mantra in small and medium sized business was that ‘time is money’. However, with Read More

Is Creativity Scalable?

Written By: Carol Roth
As I advise and strategize with entrepreneurs, I am noticing a trend, particularly amongst those driven by creativity and passion. It’s that their biggest strength- the creativity that sets them apart- is often their biggest weakness in business. I have gone deep with the owners of Read More

Money Won’t Save a Crappy Business Model

Written By: Carol Roth
Access to capital always ranks as a top issue that faces entrepreneurs.  Today, more than ever before, it’s incredibly difficult to get capital from any of the ‘usual suspects’, like banks or private lenders and investors.  However, a lot of the time, the need for capital Read More

Failure- it’s Not if, it’s How

Written By: Carol Roth
Why do we never learn how to fail? When we are mere children, we are taught a right way to do almost everything.  If we follow that path, we get a gold star or a smiley face.  If we don’t and we fail, we end up Read More
 
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