Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news, and the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country. Carol multimedia commentary covers business and the economy, current events, politics and pop culture topics.
Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011 &2012) and has her own action figure.
A few years ago, I made a decision to build a multimedia brand, with one of the biggest goals being having a career in television. At the time, my sum total experience with television was watching it from my couch. However, last week, I achieved my Read More
Starting a business is sexy. Running a business is not. Generating ideas is fun. Doing the blocking and tackling every day can become mundane. But it’s the focus and repetition that creates successes. Les McKeown, author of the bestselling books Predictable Success and The Synergist once Read More
Hiring an employee is one of the most crucial decisions that you will have to make as a business owner. Not only do you need to hire someone that you can trust with all of your business endeavors, but you will be spending a lot of Read More
This may seem like a silly question, but do you really have a concrete raison-d’etre for your business? Do you have concrete goals regarding what you are trying to accomplish and where you want to be in 3, 5 and 10 years? Many entrepreneurs get driven Read More
Are you trying to figure out what your customer wants? Well, some fancy marketing person may try to get you to segment your customers into all kinds of “graphics”. Do you want to target customers of a certain income level? How about gender? Age? Or perhaps Read More
Interviewing a new employee is sort of like a first date. Everyone tries to put their best foot forward and it can take weeks or months to discover what that person is really like or if they are a good fit. So, to make it easier Read More
PR is helpful in creating exposure for you, your business and/or your products and services. I have been on both sides of the PR process (as a client and as part of the media receiving pitches) and it seems that as media has evolved, many PR Read More
The economy has been tough for a while and many businesses have been struggling, put out of business and more are likely to exit soon. If you have a competitor that is struggling, on their way out or has already exited, their misfortune can create an Read More
Let’s face it; everybody and their mother (and their grandmother!) are on social media in one form or another. And it is so important for businesses be a part of it as well, so that they can leverage all that the social media platform has to Read More
Why Modern Entrepreneurs Won’t Succeed Under the Influence… A New Entrepreneurial Paradigm (aka It’s Not 1930 Anymore) With a struggling economy, the current zeitgeist is that we need innovation, entrepreneurship and small business activity to become the engine for sustainable growth. Entrepreneurship has long been Read More