Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

Many Small Business Owners Suffer With Depression

Depression is something that many small business owners wrestle with. I shared my experiences with depression here on the blog a few years ago. It was one of the hardest things I have ever done. In “How Entrepreneurs Can Deal With Depression,” Carol’s recent post on […]
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What Entrepreneurs Need to Know About Cybersecurity

Cybersecurity is just another of a long list of things that entrepreneurs and small businesses wish they didn’t have to think about. However, in this case, what you don’t know really can hurt you. Carol tries to prioritize and simplify cybersecurity concepts in her recent post […]
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How to Talk to People When You Would Rather Not

I would say that about 90 percent of the clients I work with say they “hate networking” or don’t know how to network. Networking is particularly anxiety provoking for people who identify as introverts. Even people who spend a lot of time in the public eye […]
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How to Solicit Relevant Customer Feedback

You may think that you know what your customer wants. You may believe that if you build it, they will come. This is not always true. Carol shares some proven tactics for getting relevant feedback from customers in her recent post on entrepreneur.com, “Why Henry Ford’s […]
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Small Business: Your Beliefs Might Not Match Their Beliefs

It’s your business so everything should be done your way? Maybe…or maybe not. Carol raises some interesting points in her recent post on the Nextiva blog, “5 Things to Consider Before Allowing Personal Beliefs to Drive Small Business Operations.” Carol begins: “Many years ago, I learned […]
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When Should You Pay for Introductions?

Is it worth it to pay for introductions to key people at target companies? Carol discusses this in her recent article, “The Art and Science of Finder’s Fees for Business,” posted on Bank of America’s Small Business Community. Carol begins: “As a deal maker with a […]
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A Small Customer Base Can Still Generate Big Profits

You may have the impression that you need to have a ton of customers to make big bucks. And while having lots of customers is great, you also can be quite successful with a small but engaged customer base. In Carol’s recent post on entrepreneur.com, “How […]
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How to Get People to Actually Read Your Content

You probably know that creating good content is important to grow your business. But what if you write something and nobody reads it? That’s not going to help your business much. Carol shares some of her best tactics in “7 Tricks to Make Your Content Go […]
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One Success Strategy from Two Great Minds

In our infinitely distracted world, being able to focus is getting harder and harder for many of us. However, we also are learning to appreciate its importance more and more. I think you will enjoy Carol’s recent article on entrepreneur.com. “Warren Buffett and Bill Gates’s Top […]
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Small Businesses Are Targeted for Cyber Threats

Cybersecurity sounds like one more thing a small business owner doesn’t want to have to think about. However, small businesses are increasingly being targeted by cyber terrorists. Why? They have valuable data and they are generally easy targets. But what can you do to protect yourself […]
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