Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

Happy Thanksgiving 2015

We’re shutting down the blog for a week to enjoy the Thanksgiving holiday. We wish you and your friends and family a wonderful holiday. Business Unplugged will be back on Tuesday, December 1. Read More

Five Ways to Thrive as a Local Business

Local businesses are always looking for new ways to find local customers. Whether you’re a new business, or if you have been around for a while, you might want to check out Carol’s latest post on “5 New Ways to Find Local Customers” for some […] Read More

Episode 2 of “Don’t Quit Your Day Job…Yet” Is Live

Episode 2 of Carol’s new video series Don’t Quit Your Day Job…Yet is now live! Carol counsels a flight attendant on whether her high-tech product will soar or should be grounded at Check out the episode here. Read More

Landing the Big Fish Can Sink the Boat

When a small business lands a big client, they celebrate. They believe their marketing will get easier, and their credibility in the marketplace will get a boost. And it probably will. But there are some issues specific to working with bigger companies that you need to […] Read More

Don’t Quit Your Day Job…Yet!

Carol wanted to announce her new digital series, where aspiring entrepreneurs run their new business ideas by Carol to get her honest feedback, as well as tips for success: “Don’t Quit Your Day Job…Yet!” The first installment is on Norwegian Wool, where a Wall Street […] Read More

Short on Resources? You Can Still Accomplish Big Things.

Most small business are trying to accomplish more with fewer resources. But if you’re tempted to think that your small business can’t do big things, Carol’s recent article on “How Small Teams Can Achieve Big Results” may give you some ideas. Carol begins: “If you’ve […] Read More

How to Get Your Customers to Pay Faster

As in any situation, it pays to understand your customers. Carol’s latest on “Why Customers Need Different Payment Options” gives suggestions for ways to structure payments from individuals, small businesses, and large businesses. “One of the keys to generating loyalty with your customers is to […] Read More

Creating a Culture of Mentoring

Have you ever benefited from mentoring? Have you been a mentor to someone? Carol explores what mentoring is and isn’t in a recent post on the Nextiva blog “4 Tips on Mentoring Employees for Everyone’s Benefit.” She begins: “Without inspiration from a former boss, Amazon CEO […] Read More

Mobile Payments: What You Need to Consider

Carol’s latest post on is about something many of you may be considering: mobile payments. If you don’t currently take them, you probably should look into it. In “Mobile Payment Apps: How to Choose the Right One” Carol begins: “Software providers, financial institutions, computer hardware […] Read More

Setting Customer Expectations: Consistency Is Key

When you are establishing your business or launching a new product or service, it’s prudent to take a longer view and determine whether you will be able to continue doing something in the future. Customers come to expect certain things from your business, and when you […] Read More
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