Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

Why You’re Not Selling Anything (And How To Fix It)

You’re not selling enough, right? If you are, then congratulations, hot shot. Have a coffee. Coffee, after all, is for closers. But at the same time, perhaps it’s time to redefine those goals of yours and up the ante. Grow a pair and set some tougher goals. Read More

New Idea: Crowdfunding to Build a Platform

Perhaps one of the most overlooked uses of a crowdfunding campaign is the opportunity to build a platform and reach new fans and customers. Sure, raising money for your cause or project is a wonderful and important thing (especially if you’re a startup, or just broke), Read More

Best of Posts Day 5: In the Beginning

New in your business? Just starting to think about becoming an entrepreneur? Or maybe you need to change direction a little? Today is the last day of the “best of” posts so I present you with great content from successful entrepreneurs who have been there, done Read More

Best of Posts Day 4: Managing

The hardest part about being an entrepreneur is showing up every day. Or maybe it’s the juggling of priorities, marketing even when you are busy, or staying focused on the projects that bring in the money. It certainly isn’t easy! Here are some of the best Read More

Best of Posts Day 3: Marketing and Social Media

As a small business owner you have to get the word out about your business or you won’t be in business for long. However, there are right ways and wrong ways to market and leverage social media. Here are some of the best posts of the Read More

Best of Posts Day 2: Branding

Here are the best posts on how to have a compelling brand. Are you consistent in the way you present yourself, your services, and your company? How do you want to be known? How do you want your story told? Does your “look and feel” reflect that? You Read More

Best of Posts Day 1: Don’t Give It Away

Having just passed my one year anniversary as community manager, it seemed fitting to do a week of “best of” posts. Looking back, I saw some outstanding content around specific themes. Today we start off with something that is critical for small business owners, especially service Read More

How to Network: Stop Barfing on Me

I was at a networking event when some guy walked up to me, slid his business card into my hand and proceeded to tell me, unsolicited, all about his business.  When he finally paused to take a breath, I waited for him to ask about me.  Read More

Collaboration, Celebration, and Milestones

I can’t believe it. It has been one year since I started working with Carol Roth and managing Business Unplugged™. What a difference a year makes! I wanted to take this opportunity to share my thoughts (i.e., rant) on why collaboration is a great business practice, Read More

How To Be Cool on Video: 10 Ways to Make an Impact

The biggest fear that most entrepreneurs have about using online video to market their business is not about technology or how to create the video.  If you’re like most small business owners, the biggest fear that you face is that you’ll make an ass of yourself Read More
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