Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

I’m Your Consultant, Not Your Lender

In between Arthur Andersen going out of business and working for Deloitte, I had my own business strategy and marketing services consulting company for five years. I was fortunate to roll right off of my full-time job with Andersen into a two-month consulting project for Protiviti. Read More

Presenting: You’re Pitching to Everyone They Know Too

If you’re in business for yourself, you know how important it is to be able to effectively pitch your products and services. You’ve heard that you need to have a tight elevator speech, right? You probably know that you need to have different versions that you Read More

Their Comfort Will Reflect Your Comfort

During the Q & A part of a recent live program in which I took the audience through a very simple referral-gathering process, a very nice woman asked a question that was obviously troubling her: “Even after receiving a referral from someone, isn’t calling the referred prospect Read More

Thriving as an Entrepreneur: How to Successfully Manage Your Small Biz

While many folks are summer slacking, we here at Business Unplugged™ are bringing out the fireworks for July. As community manager I want to urge you to join us every day for a guest blogger extravaganza. (Carol is taking some well-deserved time off.) Where many entrepreneurs Read More

95 Million Reasons Why Respect in the Workplace is Essential

$95 million – that’s the largest judgment awarded in a single case of workplace harassment. When all is said and done, Aaron’s Inc. will ONLY likely pay out about $40 million, but that’s still a hell of an expense for something that never should have happened. Read More

Be a Part-Timer Lover

Whether you manage two people or two hundred, every small business owner has a work culture — and it’s important to understand that the effectiveness of that culture will have a big impact on your performance. If your work culture is clear, positive, and fun, then Read More

Facebook Doesn’t Want Your Ads to Succeed

Facebook has to live up to its initial price tag. If you run a small business and want to advertise on Facebook, you have to be aware of the fact that Facebook’s primary goal is to rake in as much ad revenue as possible. If your Read More

The Prima Donna Factor

Occasionally, people ask me about breaking into ghostwriting books, which is something that I actually do a lot of (and sorry, if I told you which books they would have to shoot me). But hidden in their questions – and my answers – is actually a Read More

Customer Service: Playing by Small Town Rules

No one has to tell the average business person that things are now different. Radical economic factors and technological changes have altered the very course of our society. As a result, business is now forced to play be a different set of rules. Through the Internet, Read More

Should I Self-Publish or Get a Book Deal?

In the past few years, the publishing industry has changed from an industry guarded by the gatekeepers (traditional publishers) to an industry that no longer needs or wants those guardians of books. Nowadays, you no longer need an agent or a publisher (gatekeeper) to get a Read More
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