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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

When Should You Pay for Introductions?

Written By: Catherine Morgan
Is it worth it to pay for introductions to key people at target companies? Carol discusses this in her recent article,...

A Small Customer Base Can Still Generate Big Profits

Written By: Catherine Morgan
You may have the impression that you need to have a ton of customers to make big bucks. And while having...

How to Get People to Actually Read Your Content

Written By: Catherine Morgan
You probably know that creating good content is important to grow your business. But what if you write something and nobody...

One Success Strategy from Two Great Minds

Written By: Catherine Morgan
In our infinitely distracted world, being able to focus is getting harder and harder for many of us. However, we also...

Small Businesses Are Targeted for Cyber Threats

Written By: Catherine Morgan
Cybersecurity sounds like one more thing a small business owner doesn’t want to have to think about. However, small businesses are...

Are Dress Codes Only for Big Businesses?

Written By: Catherine Morgan
I actually am one of those entrepreneurs who frequently works in their pajamas until I finally get the time (or remember) to...

International Expansion: One Billion Potential Customers

Written By: Catherine Morgan
Many of you have small businesses that you’re happy to keep small. However, some of you may be dreaming very big dreams...

The Intersection of Entrepreneurship and Learning

Written By: Catherine Morgan
If you want to be an entrepreneur, many paths can lead you there. Do you need a college degree? MBA? Engineering...

5 Ways to Generate More Sales from Existing Customers

Written By: Catherine Morgan
If you don’t have a strategy for maximizing the lifetime value of a customer, you’re missing out on a big opportunity...

Looking for VC Funding? Make Sure You Do These Things First.

Written By: Catherine Morgan
As a “recovering” investment banker and billion-dollar dealmaker, Carol has helped a lot of companies get funding. She shares some of...