Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

Marketing Forgery

Forgery, broadly speaking, is the making/imitating of objects or documents with the intent to deceive. You know – counterfeiting. It’s a crime. Forgery happens all around us, especially in business. For instance, marketers often use obscure jargon as a way to counterfeit actual meaning. Here’s an Read More

How to Successfully Launch a Product: First Impressions are Everything

Coming up with an idea is fun and easy. Pursuing that idea through a business model is difficult and time consuming. A roadmap to success is often too hard to predict and for some, unattainable. A startup’s profitability can be nearly impossible. Though there are many Read More

How to Lay the Groundwork for a Referral-Based Business

How much more profitable would your business be if the majority of your clients came from referrals? How would your life be different? Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits. Now, what Read More

Why You’re Not Selling Anything (And How To Fix It)

You’re not selling enough, right? If you are, then congratulations, hot shot. Have a coffee. Coffee, after all, is for closers. But at the same time, perhaps it’s time to redefine those goals of yours and up the ante. Grow a pair and set some tougher goals. Read More

New Idea: Crowdfunding to Build a Platform

Perhaps one of the most overlooked uses of a crowdfunding campaign is the opportunity to build a platform and reach new fans and customers. Sure, raising money for your cause or project is a wonderful and important thing (especially if you’re a startup, or just broke), Read More

Best of Posts Day 5: In the Beginning

New in your business? Just starting to think about becoming an entrepreneur? Or maybe you need to change direction a little? Today is the last day of the “best of” posts so I present you with great content from successful entrepreneurs who have been there, done Read More

Best of Posts Day 4: Managing

The hardest part about being an entrepreneur is showing up every day. Or maybe it’s the juggling of priorities, marketing even when you are busy, or staying focused on the projects that bring in the money. It certainly isn’t easy! Here are some of the best Read More

Best of Posts Day 3: Marketing and Social Media

As a small business owner you have to get the word out about your business or you won’t be in business for long. However, there are right ways and wrong ways to market and leverage social media. Here are some of the best posts of the Read More

Best of Posts Day 2: Branding

Here are the best posts on how to have a compelling brand. Are you consistent in the way you present yourself, your services, and your company? How do you want to be known? How do you want your story told? Does your “look and feel” reflect that? You Read More

Best of Posts Day 1: Don’t Give It Away

Having just passed my one year anniversary as community manager, it seemed fitting to do a week of “best of” posts. Looking back, I saw some outstanding content around specific themes. Today we start off with something that is critical for small business owners, especially service Read More
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