Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

Don’t Quit Your Day Job…Yet!

Carol wanted to announce her new CNBC.com digital series, where aspiring entrepreneurs run their new business ideas by Carol to get her honest feedback, as well as tips for success: “Don’t Quit Your Day Job…Yet!” The first installment is on Norwegian Wool, where a Wall Street […]
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Short on Resources? You Can Still Accomplish Big Things.

Most small business are trying to accomplish more with fewer resources. But if you’re tempted to think that your small business can’t do big things, Carol’s recent article on entrepreneur.com “How Small Teams Can Achieve Big Results” may give you some ideas. Carol begins: “If you’ve […]
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How to Get Your Customers to Pay Faster

As in any situation, it pays to understand your customers. Carol’s latest on MasterCardBiz.com “Why Customers Need Different Payment Options” gives suggestions for ways to structure payments from individuals, small businesses, and large businesses. “One of the keys to generating loyalty with your customers is to […]
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Creating a Culture of Mentoring

Have you ever benefited from mentoring? Have you been a mentor to someone? Carol explores what mentoring is and isn’t in a recent post on the Nextiva blog “4 Tips on Mentoring Employees for Everyone’s Benefit.” She begins: “Without inspiration from a former boss, Amazon CEO […]
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Mobile Payments: What You Need to Consider

Carol’s latest post on MasterCardBiz.com is about something many of you may be considering: mobile payments. If you don’t currently take them, you probably should look into it. In “Mobile Payment Apps: How to Choose the Right One” Carol begins: “Software providers, financial institutions, computer hardware […]
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Setting Customer Expectations: Consistency Is Key

When you are establishing your business or launching a new product or service, it’s prudent to take a longer view and determine whether you will be able to continue doing something in the future. Customers come to expect certain things from your business, and when you […]
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How to Protect Your Business’s Online Reputation

Sometimes a good offense really can be the best defense. You work hard to create a good name for your company – and you need to make every effort to protect it. Carol recently wrote a post for entrepreneur.com titled “Prepare to Protect Your Online Reputation […]
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When Faster Isn’t Necessarily Better

Faster is better, right? We all value our time, and we want other people to value it as well. As business owners, it seems like if we can do things for our customers faster, they’ll be happier with us. This can be the case, but sometimes […]
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Product Launch Lessons from KIND Snacks

I love KIND bars. I carry them with me everywhere because they travel well and I’m prone to low blood sugar. They’re healthy, delicious, and satisfying. People make fun of me for always carrying around snacks, like a mom does for a toddler. So be it. (Unless […]
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Small Business Lessons from Football? Absolutely!

Carol recently tweeted a warning to followers that she posts about the NFL – a lot. Here at Business Unplugged, you might say that TGIF could stand for “Thank goodness it’s football season!” Carol’s most recent post on entrepreneur.com is titled “Score a Touchdown in Customer […]
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