Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

How Can You Supercharge Your Business Growth? Start Here.

Growing a small business is hard! That’s why Carol and I teamed up with Microsoft* Community Connections to reach out to small business experts and support organizations across the country. We asked them to share their best tips to supercharge growth, and we received a great response. […]
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Social Media: Why You Should Post the Right Content on the Right Platform

Each social media platform is different. The type of content and the way you post should vary, and be appropriate for the platform. Facebook is more chatty than Twitter. LinkedIn is the most buttoned up platform. It’s pretty much all business. Or it should be… Carol […]
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An Entrepreneur Is an Entrepreneur

Is there a difference between genders when it comes to being an entrepreneur? You don’t often hear male entrepreneurs saying, “I’m a male entrepreneur.” And yet, women will often self-identify as a “Woman Entrepreneur.” Carol has a few things to say about that in “Dear Everyone, […]
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Best Ways to Leverage LinkedIn to Build Your Business

Most business owners know that they could – and should – be using LinkedIn more effectively to build their businesses. But what exactly should they be doing? I think I use LinkedIn pretty effectively, but I wanted to reach out to an expert for the best tactics. Phil […]
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Small Business Week 2016: Technology and the Stylist

Happy National Small Business Week small business owners and would-be entrepreneurs! There are lots of great virtual and local events happening this week to share strategies and celebrate successes. You can follow along on Twitter with the hashtags #NSBW2016 and #DreamSmallBiz. Below is an interview that […]
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How to Sanely Evaluate Business Opportunities

Entrepreneurs and small business owners LOVE ideas. We have them all the time! We get giddy with excitement sometimes. New ideas can even wake us up in the middle of the night.  Unfortunately, we can’t move every idea forward. We don’t have the time or the money. Or, […]
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What’s In a Name? A Lot! And It Varies by Location.

What’s the first thing that comes into your head when someone says “Mercedes”?* If you’re in Europe, we’ll guess that you think of a company that has a car, truck, or bus for every market niche. In the United States—where General Motors, Ford, and Chrysler own that positioning—Mercedes brings […]
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Customer Loyalty: Engagement, Not Transactions

In Carol’s latest post, “Customer Loyalty 3.0 Is Never About Transactions. It’s About Getting to Know Your Customers” on, Carol talks about the future of customer loyalty, and why it’s so important. She begins: “At Entrepreneur and Microsoft’s Accelerate Your Business Event, I was able […]
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Bringing Small Town Values to Online Business

Internet-based technologies continue to transform businesses in ways scarcely imaginable just a few years ago. Online travel services, for example, have become the norm – a matter of convenience for customers, and for businesses often a source of access to larger markets. This also includes online customer […]
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Failure Isn’t an Endpoint. It’s a Pivot Point.

Carol is a guest judge for the season on the new TBS show, “America’s Greatest Makers” – and the show’s premiere is TONIGHT at 9:00 p.m. Eastern/Pacific. Her recent post on is about what we can learn from the show. In “What Entrepreneurs Can Learn […]
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