Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editorial director for | Business Unplugged and the founder of Point A to Point B Transitions Inc. She is a business consultant to consultants and a career transition coach. Catherine is an engaging public speaker who frequently presents on several topics, including career transition, growing a solo service business, and productivity.

Articles by: Catherine Morgan

3 Questions You MUST Answer to Give Overwhelm the Boot!

Overwhelm sucks. It will suck the soul from your bones and crush your dreams if you don’t corral it. More small business owners and entrepreneurs are overwhelmed than ever before. You might be one of them. Let’s put an end to it starting right now. Create Read More

Four Secrets to Building a Giant (Fake) Audience on Twitter

Nothing is more important than the size of your Twitter following. So, you have to grow your following fast. Don’t worry about who is following you. Don’t worry about making connections. Just focus on the numbers.  Here are the four secrets for growing a huge fake Read More

Get Big Payoffs from Mining your LinkedIn Profile

If you noticed someone peeking through the front door of your business, would you ask “How can I help you?” You’d be silly not to make that personal connection; especially as businesspeople, we’re always looking for that next customer. There are probably at least a half Read More

Interview with Sarah Robinson about Fierce Loyalty

Today, we are switching up the format a little. A good friend of mine and Carol’s published her new book on Tuesday. Many of you might know the fabulous Sarah Robinson (and if you don’t, you should!). She is the master of building thriving communities, which Read More

Didn’t Get the Gig? Maybe It’s ‘Cause Ur Illiterate

Today, I am grateful to Carol because I can rant in a non-coachy-feely way, and with a tone that might not be appropriate for my company blog. Today’s rant is brought to you by laziness and sloppiness, two demons running rampant in the online world. Let Read More

Marketing Forgery

Forgery, broadly speaking, is the making/imitating of objects or documents with the intent to deceive. You know – counterfeiting. It’s a crime. Forgery happens all around us, especially in business. For instance, marketers often use obscure jargon as a way to counterfeit actual meaning. Here’s an Read More

How to Successfully Launch a Product: First Impressions are Everything

Coming up with an idea is fun and easy. Pursuing that idea through a business model is difficult and time consuming. A roadmap to success is often too hard to predict and for some, unattainable. A startup’s profitability can be nearly impossible. Though there are many Read More

How to Lay the Groundwork for a Referral-Based Business

How much more profitable would your business be if the majority of your clients came from referrals? How would your life be different? Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits. Now, what Read More

Why You’re Not Selling Anything (And How To Fix It)

You’re not selling enough, right? If you are, then congratulations, hot shot. Have a coffee. Coffee, after all, is for closers. But at the same time, perhaps it’s time to redefine those goals of yours and up the ante. Grow a pair and set some tougher goals. Read More

New Idea: Crowdfunding to Build a Platform

Perhaps one of the most overlooked uses of a crowdfunding campaign is the opportunity to build a platform and reach new fans and customers. Sure, raising money for your cause or project is a wonderful and important thing (especially if you’re a startup, or just broke), Read More
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