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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

3 Action Items for Leveraging Your Internet Content

Written By: Mark E. Goodman
Have you ever received one of these emails: “We have visited your website and find it lacking.  Let us help your...

Understanding Your Customer’s Journey

Written By: Mark E. Goodman
About a year ago, I read a piece noting that a top priority for chief marketing officers was “improving the customer...

Intuition, Tinkering, Hacking and Problem Solving

Written By: Mark E. Goodman
I was with my web resource who is also involved in the Makerspace movement.  I was asking him about 3D printing...

5 Signs That You Are Being Too Smart

Written By: Mark E. Goodman
Being recognized as smart is a good thing, right? Maybe not! While you may think that you’re impressing people, what you...

7 Marketing Tactics to Help Grow Your Business

Written By: Mark E. Goodman
It is estimated that over half of the world will be online by the end of 2016. That’s a lot of...

How to Take Control of Your Speaking Engagement

Written By: Mark E. Goodman
This summer, I had some remarkably poor experiences watching experts presenting at public forums.  It wasn’t that they didn’t know what they were talking...

Questions to Ask Before Committing to a New Social Media Platform

Written By: Mark E. Goodman
One of my clients called a couple of weeks ago in a panic.  He asked, “Why are we not on Snapchat,...

What Style of Email Campaign Works Best for Your Business?

Written By: Mark E. Goodman
Email marketing is the top tool used by small businesses for both customer acquisition and retention.    A recent study noted...

Why Settle for Ordinary When You Can Get Extraordinary?

Written By: Mark E. Goodman
Why settle for ordinary when you can get extraordinary? You may think this question is rather silly. Every business would like to be...

Every Web Page Tells a Story

Written By: Mark E. Goodman
Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to...