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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Three Action Items to Get Prepared for the Next Recession

Written By: Mark E. Goodman
Recently, I was asked about the economic outlook for 2019 and 2020. My response was, “Who really knows?”...

Gaining Perspective: 3 Tips to Help You Grow Your Business

Written By: Mark E. Goodman
In business situations, how you communicate is often as important as what your say. When working with employees,...

Managing Chaos: 3 Tips that Help

Written By: Mark E. Goodman
Have you ever lost control of a situation?  Been planning an event or initiative and gotten the sense...

Use Content to Answer Not Lecture

Written By: Mark E. Goodman
As content creators, the first question we often ask is, “What do we want to say?” This is...

3 Tips to Improve Your Podcast or Video Interviews

Written By: Mark E. Goodman
Now, more than ever, business experts are being asked to appear as guests on podcasts or video interviews....

3 Tips for Improving Your Presentations

Written By: Mark E. Goodman
So, you’ve have been asked to present at a conference. You dust off that PowerPoint and assume you’re...

Write for Your Reader, Not Your Boss

Written By: Mark E. Goodman
Content marketing is a top digital priority for B2B marketers. Companies are using blogs, newsletters, videos and social...

How to Optimize Your Selling Efforts

Written By: Mark E. Goodman
You have an exciting solution.  Prospects are intrigued. But how do you know which prospects to spend your...

3 Action Items for Leveraging Your Internet Content

Written By: Mark E. Goodman
Have you ever received one of these emails: “We have visited your website and find it lacking.  Let...

Understanding Your Customer’s Journey

Written By: Mark E. Goodman
About a year ago, I read a piece noting that a top priority for chief marketing officers was...