Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Mark Goodman is the President & CEO of e-Conversation Solutions. He is also past workshop chair at SCORE Chicago. Prior to founding e-Conversation, Mark held numerous positions as a technology executive, including Director of Business Development at Motorola, where he was the first business manager in the cell phone group. In addition to Motorola, Mark was an executive for a Silicon Valley company and a film buyer for General Cinema Theatres. Mark holds an MBA from Boston University and an MA in radio/TV/film from Northwestern University.

Articles by: Mark E. Goodman

Intuition, Tinkering, Hacking and Problem Solving

I was with my web resource who is also involved in the Makerspace movement.  I was asking him about 3D printing and the whole Makerspace activity.  He made a point that the movement is not about “making” as much as it is about thinking. So, what […]
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5 Signs That You Are Being Too Smart

Being recognized as smart is a good thing, right? Maybe not! While you may think that you’re impressing people, what you could be doing is alienating them. Here are five ways that you can be too smart for your own good. Using big words for no […]
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7 Marketing Tactics to Help Grow Your Business

It is estimated that over half of the world will be online by the end of 2016. That’s a lot of ideal prospects and customers. More than ever, it is important to consider the marketing tactics that you could employ in your small business. While there […]
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How to Take Control of Your Speaking Engagement

This summer, I had some remarkably poor experiences watching experts presenting at public forums.  It wasn’t that they didn’t know what they were talking about: The problem was that they failed to connect with the audience. You need to take the following factors into account when you are invited to […]
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Questions to Ask Before Committing to a New Social Media Platform

One of my clients called a couple of weeks ago in a panic.  He asked, “Why are we not on Snapchat, Instagram or Periscope?”  He commented that his company had established presence on Facebook, Twitter and YouTube, but then added, “Nobody uses those sites anymore!” I […]
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What Style of Email Campaign Works Best for Your Business?

Email marketing is the top tool used by small businesses for both customer acquisition and retention.    A recent study noted that over 80% of businesses answered email when asked the question, “Which online activities primarily drive customer acquisition & retention for your organization?” Using email […]
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Why Settle for Ordinary When You Can Get Extraordinary?

Why settle for ordinary when you can get extraordinary? You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane. But this is not always the way things go! […]
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Every Web Page Tells a Story

Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is: Is your website and social media listening – or telling?  Here are a few points to […]
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Vision Statement: Why Every Company Needs One

Developing content for a new website? Trying to determine if a customer or prospect is a good fit for your business? Recruiting that next superstar employee? Hoping to motivate a recalcitrant supplier or vendor to go above and beyond?   Use your company’s vision statement as […]
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Should You Negotiate for Creative Services?

Buying creative services can be difficult. Obviously, a painting costs more than the canvas and paint that was used. Even if you added in the hours, who is to say that a great painting takes 1,000 times more hours than an ordinary one? In the digital […]
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