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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Reaching New Audiences and Driving Brand Awareness

Written By: Catherine Morgan
Carol’s recent post on the Bank of America Small Business Community, “Influencer Marketing Best Practices for Small Businesses,”...

Selling Services? Here’s Help with Positioning.

Written By: Catherine Morgan
As we move along through the sales cycle of selling our services, we may lose sight of the...

The Pros and Cons of Buying a Franchise

Written By: Catherine Morgan
Buying a franchise may seem like an easier path to business ownership, but it has its own pros...

Testing Business Ownership Before You Go All In

Written By: Catherine Morgan
Have you been thinking about starting a side business? A lot of people do. In “4 Tips For...

You Should Keep Networking During the Holidays – Here’s Why

Written By: Catherine Morgan
I wrote a post on networking during the holidays last year that got over 4,500 views on LinkedIn....

Is Your Business a Penguin, or a Pigeon?

Written By: Steve Woodruff
You’ve seen those nature documentaries before – the countless thousands of penguins crowded onto Antarctic ice, all looking...

Thanksgiving 2018

Written By: Catherine Morgan
Here at Business Unplugged we are thankful for YOU. We are celebrating the Thanksgiving holiday here in the...

The Middle Phone Call

Written By: Catherine Morgan
If you call people and tell them that you’re working on the issue, they won’t go crazy on...

What Small Businesses are Most Thankful for This Thanksgiving

Written By: Carol Roth
Since there’s no shortage of negativity online these days, in honor of Thanksgiving, we thought that it was...

Compelling Copy: Making Complex Topics Understandable

Written By: Rick Asa
During my career as a professional writer, I have frequently had projects that required me to translate complex...