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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Action vs. Preparation

Written By: Carol Roth | No Comments

As an alum of The University of Pennsylvania, I am by default a Ben Franklin fan.  One of his many insightful quotes is, “Never confuse motion with action.”

Many entrepreneurship experts are a big fan of doing.  “Just get going”, they say!  However, doing by itself is just motion.  True action has preparation, a plan and a purpose behind it.

If you just do without a plan, you can end up chopping down the neighbor’s tree instead of your own.  Or, you can be in Chicago trying to get to California and waste a ton of time and resources by driving east when you could have just looked at a map.

It’s very difficult to figure out the best path to get somewhere if you don’t know where it is that you are going.

Your goals and direction may shift over time, but don’t just get into motion for the sake of movement.

Remember, there is a difference between doing work towards a goal and just being busy.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth