Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*



*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Are Dress Codes Only for Big Businesses?

Written By: Catherine Morgan | Comments Off on Are Dress Codes Only for Big Businesses?

employees togetherI actually am one of those entrepreneurs who frequently works in their pajamas until I finally get the time (or remember) to shower.

However, if you have employees and a physical location, you will at some point need to think about whether you want to have a dress code.

Carol walks you through some reasons why certain types of companies should consider having one in her recent post on the Nextiva blog, “6 Things to Consider When Formulating Your Small Business Dress Code.” Carol begins:

“Aside from wearing the occasional Chicago Blackhawks jersey (especially on a long flight), I make a point of maintaining a professional appearance in public. That used to mean dark suits and long sleeves. Happily, corporate dress codes have changed in recent years.

Small business employees often expect a more relaxed policy that does not automatically fit when their companies are competing with larger companies. Establishing a dress code creates a quandary; formal attire may present a more professional appearance to customers, but employees may balk at spending money on expensive clothing or not being able to express themselves. To help you tread the line between fussy corporate and circus attire, here are six things to consider when formulating your dress code.

#1. Exposure to customers

Do customers regularly visit the workplace? If so, what do they expect to see? Store clerks, for example, may need to wear company shirts or vests for identification purposes, but not necessarily formal attire. Service companies that hold customer meetings in the office might look more professional if they wear more formal attire, but business casual may be enough.

Consider what customers wear when they see you, as well. If they come in for a meeting wearing shorts and T-shirts, a room full of three-piece suits can be overwhelming.

#2. Customer trust

Even banks and law firms have relaxed their dress codes to some degree, but any business that handles client money or important affairs needs to work harder to preserve customer trust. Personally, I would also think twice if I walked into a surgical center and saw my surgeon wearing a Hawaiian shirt and flip-flops.

Trust relies on first impressions. If you think that your dress code might alienate clients, they may go elsewhere.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.