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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Follow the Money to Make the Sale

Written By: Mark E. Goodman
For a business owner, having a great product or service is essential.  However, many businesses are not successful...

Three Action Items to Get Prepared for the Next Recession

Written By: Mark E. Goodman
Recently, I was asked about the economic outlook for 2019 and 2020. My response was, “Who really knows?”...

Gaining Perspective: 3 Tips to Help You Grow Your Business

Written By: Mark E. Goodman
In business situations, how you communicate is often as important as what your say. When working with employees,...

Managing Chaos: 3 Tips that Help

Written By: Mark E. Goodman
Have you ever lost control of a situation?  Been planning an event or initiative and gotten the sense...

Use Content to Answer Not Lecture

Written By: Mark E. Goodman
As content creators, the first question we often ask is, “What do we want to say?” This is...

3 Tips to Improve Your Podcast or Video Interviews

Written By: Mark E. Goodman
Now, more than ever, business experts are being asked to appear as guests on podcasts or video interviews....

3 Tips for Improving Your Presentations

Written By: Mark E. Goodman
So, you’ve have been asked to present at a conference. You dust off that PowerPoint and assume you’re...

Write for Your Reader, Not Your Boss

Written By: Mark E. Goodman
Content marketing is a top digital priority for B2B marketers. Companies are using blogs, newsletters, videos and social...

How to Optimize Your Selling Efforts

Written By: Mark E. Goodman
You have an exciting solution.  Prospects are intrigued. But how do you know which prospects to spend your...

3 Action Items for Leveraging Your Internet Content

Written By: Mark E. Goodman
Have you ever received one of these emails: “We have visited your website and find it lacking.  Let...