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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Keep Customers Coming Back

Written By: Catherine Morgan | Comments Off on How to Keep Customers Coming Back

keeping customersCarol’s latest post on the MasterCardBiz blog is an important one for small business owners. It includes the best takeaways from a Google Hangout panel that Carol moderated.

It is so much easier to sell more to existing customers who already know you and (hopefully) like you. These techniques are things that any business owner can do. You will definitely want to check out 5 Ways to Keep Customers Coming Back.

Carol begins:

“Research has shown that customers spend more with businesses where they have a perception of a relationship. So, while many small businesses are hyper-focused on finding new customers, it turns out that refocusing on existing customers can be a key to growing your business.

Not only do engaged customers purchase more from your business, they purchase more frequently and advocate for you, telling their friends and family and ultimately, helping you find new customers without you having to run expensive advertisements.”

You can read the rest of the post here.


Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.