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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Holiday Marketing Mistakes to Avoid

Written By: Carol Roth
The holiday season has arrived, complete with the usual flurry of holiday marketing campaigns vying for consumer attention...

Avoid Imposter Syndrome: Find Your Sweet Spot

Written By: Steve Woodruff
I’ve had several recent discussions with people who secretly feel like they are a bit of a faker,...

Online Video FAQs: “Foolishly Asked Questions”

Written By: Lou Bortone
When it comes to online video, most people as still asking the wrong questions, or what I jokingly...

Escaping the Positive Thinking Trap

Written By: Rich Gallagher
“You’ll see it when you believe it” – Wayne Dyer, PhD “If you can dream it, then you...

A Twitter Gift for Small Business Saturday

Written By: Carol Roth
I hope you are getting ready for Small Business Saturday, either by opening for business or by supporting...

3 Ways to Boost Website Engagement

Written By: Carol Roth
Having a website is an absolute must for most any viable business nowadays. But, merely having a business...

Accountability: It Increases Results

Written By: Donna Price
Do you hear the word accountability and just cringe?  It’s such a buzz word.  Does it make you...

A Santa Strategy to Reward Loyal Customers & Get New Customers

Written By: Carol Roth
It’s hard to believe that we are headed into the holiday season again, a season which seems to...

A Business with No Expenses

Written By: George and Mary-Lynn
We find that accountants often lead us entrepreneurs astray. They make us classify outlays of cash as investments...

What Successful Business Owners Do

Written By: Donna Saul
Some days I feel older than dirt – and it has its advantages.  When you’ve been around as...