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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Paid Content Promotion: Specificity Is Everything.

Written By: Catherine Morgan
How well do you know your ideal client? Can you describe them in detail? When you describe them...

Mentoring Is a Two-Way Street

Written By: Catherine Morgan
In Carol’s recent post on the Nextiva blog, she makes the case that mentoring doesn’t always happen to...

A Social Media Etiquette Refresher

Written By: Catherine Morgan
Social media has become so much a part of our everyday lives that I almost can’t remember when...

How to Have Profitable and Enjoyable Client Enrollment Calls

Written By: Catherine Morgan
I had the worst experience being the prospect on a client enrollment call last week. It was all...

Are You an Introvert? Use These 3 Tips to Network Effectively.

Written By: Catherine Morgan
You may be surprised that Carol considers herself an introvert – but it’s true! If you have trouble...

Top Success Habits of Entrepreneurs

Written By: Carol Roth
The media loves to tout overnight success stories, but often fails to report the years of hard work...

The Big Benefits of a Short Written Plan

Written By: Shep Burr
A good business strategy: 1. Confirms what business a company serves; 2. Determines where a company can best...

Tight Labor Market? Here’s Another Option.

Written By: Catherine Morgan
Depending on the type of business you run and the type of position you’re looking to fill, you...

Going Out of Business? Don’t Forget to Do These Things.

Written By: Catherine Morgan
Here at Business Unplugged, we’re all about helping you grow your business. Unfortunately, things don’t always work out...

Your Competition Isn’t Who or What You Think It Is

Written By: Catherine Morgan
My last corporate job was at Deloitte. Did we think the other global consultancies were our competitors? Absolutely!...