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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

I’m Right, You’re Wrong…Deal With It!

Written By: Ben Baker
Sometimes this feels like the subtext of most conversations today: “I’m right, you’re wrong. . . deal with...

How to Humanize Any Product (Even Tech)

Written By: Catherine Morgan
Sue Koch is my go-to person for all things social media. She did a quick live on LinkedIn...

Main Street vs. Wall Street and Market Terms Explained

Written By: Catherine Morgan
In “Mad at Wall Street for the Wrong Reasons,” a recent episode of The Roth Effect podcast, Carol...

Aging and Working: We Need to Stop the Nonsense

Written By: Catherine Morgan
I am sick and tired of the nonsense about aging and working. The internet loves a good rant...

Positive Mindset Tips for Small Business

Written By: Carol Roth
2020 was a tough year for many small businesses and this year is off to a rocky start,...

Do You Know What Game You’re Playing?

Written By: Catherine Morgan
I can’t recommend “Brené with Simon Sinek on Developing an Infinite Mindset” episode of the Dare to Lead™...

Compelling Copy Is a Love Letter 

Written By: Catherine Morgan
Yep, I am jumping on the Valentine’s Day bandwagon with this post. I have been saying this a...

Light, Mic – Now What?

Written By: Catherine Morgan
A friend of mine said Amazon had delivered her ring light and microphone, but then she realized she...

People + Process + Purpose = Profit

Written By: Ben Baker
Our lives changed in March 2020. Some who were at the right place, with the right offer, at...

Case Study: Social Media Campaign Using a Persona

Written By: Catherine Morgan
Steal this idea! I wanted to write this up as a case study example because some of you...