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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Can Bad Customer Experience Kill Your Brand?

Written By: Ben Baker
Let’s get this right from the beginning: I am a brand cop. For more than twenty years I...

You Need to Play Your Own Game

Written By: Catherine Morgan
It’s no secret that Carol is a huge NFL fan. In her recent post on Bank of America’s...

Why an Introvert Might Just Be Your Ideal Employee

Written By: Susan Baker
Introverts are a commonly misunderstood group of people. The media often portrays us as painfully shy, socially awkward...

But Wait! There’s More! If You Buy Before…

Written By: Catherine Morgan
You can find lessons for your business anywhere. In “Lessons That “As Seen on TV” Can Teach About...

Unusual Marketing Strategies for Small Business

Written By: Carol Roth
Nowadays, with so much competition for the attention of potential customers, it’s harder than ever for a small...

Do You Hate Doing Video? Me Too. Get Over It.

Written By: Catherine Morgan
The first time you see and hear yourself on video can be jarring. You might think, “I don’t...

5 Ways to Generate More from Existing Customers

Written By: Catherine Morgan
It’s much easier – and usually more profitable – to generate money from existing customers. Yes, you can...

A Surprising Insight on the Importance of Focus

Written By: Shep Burr
Following a 35-year career of significantly building revenues for a number of companies, I became a growth strategy...

Managing Chaos: 3 Tips that Help

Written By: Mark E. Goodman
Have you ever lost control of a situation?  Been planning an event or initiative and gotten the sense...

With Our Inboxes Overflowing, Direct Mail Still Has a Place

Written By: Catherine Morgan
People have been saying that direct mail was dead for a long time. However, with email being fast...