Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*



*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Phil Gerbyshak on LinkedIn for Small Business in 2019

Written By: Catherine Morgan | Comments Off on Phil Gerbyshak on LinkedIn for Small Business in 2019

Interviewing Phil Gerbyshak on how small business owners can leverage LinkedIn in 2019 was so fun. Sometimes I think I have the best job ever.

If you don’t know Phil Gerbyshak, you should. He is a digital selling expert who believes in building relationships before you ask for anything.

One of the most beloved people in cyberspace, Phil always shares great information on how you can grow your small business. You should take Phil up on his offer to connect on LinkedIn. Here is the link to his profile.

In this conversation we cover:

  • Why LinkedIn may be increasingly important for professionals going forward
  • Why you should think of yourself as a resource, not a resume
  • Why video is critical, and how to do video well on LinkedIn
  • How to actually build relationships, not just connections
  • How the algorithm has changed and what types of posts are ranking highest (and lowest)
  • What NOT to do on LinkedIn

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.