Interviewing Phil Gerbyshak on how small business owners can leverage LinkedIn in 2019 was so fun. Sometimes I think I have the best job ever.

If you don’t know Phil Gerbyshak, you should. He is a digital selling expert who believes in building relationships before you ask for anything.

One of the most beloved people in cyberspace, Phil always shares great information on how you can grow your small business. You should take Phil up on his offer to connect on LinkedIn. Here is the link to his profile.

In this conversation we cover:

  • Why LinkedIn may be increasingly important for professionals going forward
  • Why you should think of yourself as a resource, not a resume
  • Why video is critical, and how to do video well on LinkedIn
  • How to actually build relationships, not just connections
  • How the algorithm has changed and what types of posts are ranking highest (and lowest)
  • What NOT to do on LinkedIn