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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Apple’s Most Valuable Brand Honor Propelled by Customer Loyalty 3.0

Written By: Carol Roth
Apple is a fantastic example of leveraging customer loyalty pillars, but the most important takeaway is that it...

Five Tips to Get the Most Out of Hosting a Social Media Event

Written By: Carol Roth
By leveraging social media, you can create an experience for your existing customers and connect with new customers...

You Can’t Crowdsource Loyalty: Why “Vote-for-me” Awards Should Die

Written By: Carol Roth
There is a disturbing formula that a lot of companies and brands- both large and small- are using...

Customer Loyalty 3.0: The Future of Customer Engagement

Written By: Carol Roth
...many companies have approached this effort in very much the wrong way and are stuck in old-school, ineffective...

The Mall of America’s “Big Secret Parking Party” Twitter Social Media Case Study

Written By: Carol Roth
...While I like the idea of a fun perk, if you are trying to create loyal customers, it...