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About Carol
Biography
The Carol Roth Glossary
Spinach In Your Teeth®
Contact
Blog
Hire Carol
Business Strategy
Speaking / Workshops
Endorsements
Content Creation/Syndication
Press
Video
Book
CONTACT
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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Apple is a fantastic example of leveraging customer loyalty pillars, but the most important takeaway is that it...
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By leveraging social media, you can create an experience for your existing customers and connect with new customers...
You Can’t Crowdsource Loyalty: Why “Vote-for-me” Awards Should Die
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There is a disturbing formula that a lot of companies and brands- both large and small- are using...
Customer Loyalty 3.0: The Future of Customer Engagement
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...many companies have approached this effort in very much the wrong way and are stuck in old-school, ineffective...
The Mall of America’s “Big Secret Parking Party” Twitter Social Media Case Study
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...While I like the idea of a fun perk, if you are trying to create loyal customers, it...
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