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About Carol
Biography
The Carol Roth Glossary
Spinach In Your Teeth®
Contact
Blog
Hire Carol
Business Strategy
Speaking / Workshops
Endorsements
Content Creation/Syndication
Press
Video
Book
CONTACT
Why Carol’s Rule of Three Is More Like Nine Now
Carol Roth Interviews Catherine Morgan for The Roth Effect
I’m Right, You’re Wrong…Deal With It!
How to Humanize Any Product (Even Tech)
Main Street vs. Wall Street and Market Terms Explained
Aging and Working: We Need to Stop the Nonsense
Positive Mindset Tips for Small Business
Do You Know What Game You’re Playing?
Compelling Copy Is a Love Letter
Light, Mic – Now What?
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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
Apple’s Most Valuable Brand Honor Propelled by Customer Loyalty 3.0
Written By: Carol Roth
Apple is a fantastic example of leveraging customer loyalty pillars, but the most important takeaway is that it...
Five Tips to Get the Most Out of Hosting a Social Media Event
Written By: Carol Roth
By leveraging social media, you can create an experience for your existing customers and connect with new customers...
You Can’t Crowdsource Loyalty: Why “Vote-for-me” Awards Should Die
Written By: Carol Roth
There is a disturbing formula that a lot of companies and brands- both large and small- are using...
Customer Loyalty 3.0: The Future of Customer Engagement
Written By: Carol Roth
...many companies have approached this effort in very much the wrong way and are stuck in old-school, ineffective...
The Mall of America’s “Big Secret Parking Party” Twitter Social Media Case Study
Written By: Carol Roth
...While I like the idea of a fun perk, if you are trying to create loyal customers, it...
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