AI has changed marketing, and marketing tools are incorporating AI in their services to empower small businesses to remain competitive.
Whether you want to streamline your workflow, create and manage campaigns, automate cold calls to reach a wider audience, or even create designs, AI has got you covered.
In this article, I share 5 AI-powered marketing tools you need to boost your marketing efforts as a small business. I use these tools in my day-to-day online marketing activities and have seen small businesses give them positive reviews.
1. Centus
Centus is a website and software localization platform that uses AI to help businesses adapt their digital products and content for global markets. It offers tools for managing multilingual content, streamlining localization workflows, and ensuring brand consistency across languages.
With it, small businesses can accelerate their go-to-market effots and improve user experience for international audiences.
2. CampaignHQ
CampaignHQ is an AI-powered email and WhatsApp marketing platform designed to help small businesses automate outreach, nurture leads, and increase conversion with ease.
I like the intuitive drag-and-drop email builder, smart automation workflows, and advanced analytics tool, which help small businesses launch and manage campaigns.
It offers robust features like email sequencing, warmup, verification, and WhatsApp integration that enable better deliverability and engagement.
Whether you’re managing one or multiple brands, CampaignHQ’s multi-domain supports it, and seamlessly integrates Amazon Web Services, Shopify, and other apps you use in your daily marketing to provide you the flexibility to scale.
3. Canva
Canva, the popular graphic design tool many small businesses use to create designs for free, recently launched an AI tool.
With this feature, small businesses can have AI create images, designs, write code, or even draft documents. All you have to do is feed it an appropriate prompt that describes your idea, which you can do by text or voice.
With this, you don’t have to rely on generic graphics available on Canva, which every other business uses. You can create custom graphics and look unique. Even as a small business with no budget for a Canva paid plan, you can still access some AI features on the free plan.
4. CloudTalk
For small businesses looking for ways to enhance customer interaction and streamline communication workflow, Cloudtalk.io is an AI-powered call center solution. It offers robust tools like call routing, workflow automation, and sentiment analysis, which help you understand and manage calls with potential customers.
Let’s assume the sales department of your business finds it hard to close sales via phone calls. CloudTalk has tools that personalize your phone communication with a lead so they see value in the product or service you offer and take the desired action.
5. Mailchimp
Using AI in email marketing has become important, which is why email marketing platforms like Mailchimp now have AI-powered tools that help small businesses launch email campaigns to generate leads and sales.
For example, Mailchimp has an AI email subject line generator that creates catchy and interesting subject lines for your email. This entices your subscribers to click and open your emails, helping you boost your email open rates and potentially convert readers to buyers.
Mailchimp also has an AI-powered tool called Intuit Assist. This tool offers insights that help you write personalized email content that will resonate with your audience.
Another interesting feature is the optimized send time, which analyzes your previous campaigns and predicts the best day and time to send emails to your subscribers for increased engagement.
AI is making marketing easier, especially for small businesses that want to minimize cost, scale their operations, and increase revenue.
I have shared with you some AI-powered marketing tools that are helping small businesses grow. These tools have user-friendly interfaces, some offer free trials, and most don’t require technical expertise. It’s up to you to give them a try and see how they can boost your marketing efforts.
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