TikTok is currently the fastest growing social media platform worldwide with 732 million active users.

Although most of its users are between the ages of 13 and 24, according to Statista, some businesses are leveraging it to grow their brands.

Will TikTok work for every brand? No, TikTok won’t work for every brand because the majority of its users are young people. However, Social Shepherd states that TikTok, for now, works well for the following type of brands:

  • Travel
  • Entertainment
  • Fashion
  • Beauty and Skincare

Are you interested in growing your brand on TikTok? Then you have to stick around because you’ll learn tips that will help you.

How to grow your brand on TikTok

1. Give your brand a face

By this, I mean setting up an account for your brand on TikTok. To do that, take these steps:

Create a name or username: Your name or username should include a keyword that is related to your brand. That way, the audience who views your profile will easily know what you offer.

Upload a profile photo: This photo should represent your brand. Your brand’s logo may be a good fit.

Write your bio: Describe what your brand is known for. Include popular keywords that your target audience may be using to find your brand on TikTok.

Connect to other social platforms: TikTok allows you to connect to other social media platforms. Add links to any of your other social media accounts.

2. Have a content plan

Quality content is the way to grow your brand on TikTok. That’s why you need to have a content plan. The first step to creating a content plan is to identify the type of content your audience wants.

For example, fashion and beauty brands on TikTok may create content on the type of outfits your body type can wear to look attractive.

The idea clearly is to promote outfits your company sells. Photos and short videos are two types of content that work well on TikTok. You can create quality TikTok videos with Clipchamp and also design your images with a tool like Canva. Keep in mind that TikTok videos have a maximum duration of 5 minutes, and much of the content on the platform is very short and often humorous.

In addition, remember to use colors associated with your brand when creating your content to be unique. Then write your video or photo description. This helps TikTok’s algorithm understand your content and recommend it to your target audience.

If you don’t know how to write a detailed video and photo description, Jasper AI has templates that help you write high-quality social media descriptions and captions.

I recommend creating a schedule for when you will post on TikTok. You can use Google Sheets and Calendar for this.

3. Leverage hashtags

Adding hashtags to your videos and photos on TikTok will help users find them. When users tap on hashtags, they’re taken to a page where they see content with the same hashtag.

Let your hashtags be keywords related to your content and brand. This helps to boost your reach. You can add multiple hashtags, but I recommend limiting it at five to avoid spamming.

4. Jump on trends and use them to your advantage

Be on the lookout for trends in your niche. It can be a challenge, dance, sound, or hashtag. The idea is to leverage any of them to create content that will build awareness for your brand.

5. Track and measure your efforts

You won’t know if your brand is growing on TikTok unless you measure the performance of your content.

TikTok has a built-in analytics tool that gives insight into your content’s performance and reach. Analyze and identify where you need to improve.

Final thought

Now is the best time to establish your brand on TikTok if you see opportunities in it. Although most of its current users are young people, that demographic could change tomorrow, given how fast it’s growing.

I’ve shown you steps you can take to grow your brand on TikTok. It’s up to you to make the first move, which is to create an account today.