Carol Roth has done every type of TV format for almost 10 years.

In this interview, I ask her to share her experience, and how small business owners can get on TV.

Should you try to get your product or service featured on your local news or some other program? Carol stressed that getting on television takes a lot of work, is expensive, and may not get you what you want.

Carol shared that much of the time, being on TV gives ROE and not ROI.

What’s ROE? Return on Ego, which is not a financial return on your investment (ROI).