You may know that Carol is very active on Twitter, but what you may not know is she was dragged onto social media kicking and screaming. (Shout-out to Liz Strauss for her guidance.)

In this interview, Carol shared that while small business content can get drowned out by breaking news, there still is value to posting on Twitter.

I talked about why I think Twitter is still important – it’s public and it’s a good place to check out if people are your people (or not).

We also talked about how and where hashtags can be helpful.

Fun fact: I originally built my relationship with Carol on Twitter, which eventually resulted in her hiring me to be the editor of this blog for the past seven years.