As entrepreneurs, small business owners, and people out to change the world, you will most likely experience this: some people just won’t care.

And it can really hurt your feelings.

Thank goodness for my colleagues who have been incredibly supportive of my work because the silence has been deafening from most of my friends and family.

Even when I send a nice email with links about content I am thrilled with and reasons why I think it’s important, the response I get back is silence.

I wanted to save you some hurt feelings since you may be seeing people you don’t see frequently this time of year.

Please don’t let other people’s lack of response throw you. Keep on rocking your bad self.