From The Entrepreneurship Interview Series

When a guest starts off describing herself as “a dog with a bone who won’t let go”, you know it is going to be an interesting interview and Gini Dietrich did not disappoint. I had the pleasure of chatting with Gini, who is CEO of Arment Dietrich, a renowned speaker, online communicator and blogger at (the Fight Against Destructive Spin).

Gini and I cover a number of topics in our interview, including:

-What social media is and what it isn’t;
-How you can get started with social media if you are not using it;
-How you can improve your use of social media if you have been using it for a while;
-The biggest mistake that companies make in regards to social media strategies;
-How social media has shaken up the PR industry;
-What you should do about privacy online;
-If you need a social media policy for your business;
-How Gini increased her site’s visitors from 500 per month to 20,000 per month in less than one year;
-Plus lots of giggling and more

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

You can connect with Gini at or on twitter @GiniDietrich.  Feel free to leave comments here as well and I will pass them on to Gini.

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