Six Ways Small Businesses Can Improve Their Email Marketing Campaigns
It’s no longer a secret that small businesses need to leverage email marketing to attract a target audience, build relationships, and sell to them. However, the headache is how to improve email marketing campaigns to boost open rate, click-through rate, conversion rate, etc. 270 billion emails are sent daily, and you need to be strategic and […]
Thanksgiving 2022
We are celebrating the Thanksgiving holiday here in the United States. We are thankful for YOU. Enjoy your holiday, and don’t forget to connect with friends and family. We’ll be back on Tuesday, November 29. Photo by Pro Church Media on Unsplash
2022 Small Business Holiday Gift Guide
As always, small businesses are our main focus here at CarolRoth.com! So, for the 2022 holiday season (and the rest of the year, too!), we have created our annual holiday 2022 gift guide, filled with over 230 fabulous small business products and services, all provided by our own incredible contributor network of small business owners, […]
Feel Free to Judge This Book by Its Cover
Imagine yourself lazily killing time in an airport bookstore. Think about the times you have been drawn in – or repelled by – the image on the cover of a book. Now, think about being the author trying to create the perfect cover that will magnetically attract your ideal reader. No pressure! You have a […]
Check Out Our New Look!
We’ve had a glow-up here at CarolRoth.com. A refresh and a rebrand to showcase Carol’s media background and diverse projects. The home page has some juicy content. I’ll bet you didn’t know the depth and breadth of Carol’s professional background. And I just love these fun facts: “Other: Big on social media (6-figure Twitter following). […]
I Need a Reboot – Or Maybe Just a Boot
I need a reboot, or maybe just a kick in the you know what. I cannot get started today and I have tried all of my tricks – music, snacks, coffee, a walk in the sunshine – nothing is working. I guess I caught a lucky break because I don’t have anything critical to do […]
Will ‘Quiet Quitting’ Lead to Sustainable Working?
“Quiet Quitting,” the concept of doing enough work at your job to not get fired but not overworking, is a really clever phrase that I wish I had thought of. It’s not actually quitting, although I suppose it could lead to that over time. While you might immediately think that someone doing this is “phoning […]
The Mind Is the Box
The rate of change for technology and information is staggering, and constantly increasing. Innovation and creative thinking are important if you want to stay in the game and in business. How do you find new ways of doing things or spark ideas for new products or services? The sad truth is most people just aren’t […]
How to Find Time to Create Content
We’re all busy, or at least we like to think we are. Sometimes we are, and sometimes we are puffing up a bit trying to feel important, telling ourselves (or anyone who will listen) that we’re crazy busy. There are certainly times when business and life throws things at you. I’ve been there, and so […]
Hellloooo…Where Are My People?
I had a fun conversation with Carol recently. I was lucky enough to have the opportunity to run some ideas past her about my book launch, since she is an expert on that. I felt pretty proud of myself because I had already thought of some of the ideas she suggested. We both agreed that […]
The War on Small Business
Carol’s best-selling book on the historic transfer of wealth from Main Street to Wall Street in the 2020s.
