paradox of choiceAs I talk to more and more entrepreneurs about their businesses, ironically, one of the biggest areas of constraint for them is having too many choices.  That’s right; they are bound by too much freedom in their businesses.

There is always another idea, another path, or another distraction to take you down a rabbit hole. Many times, these new opportunities are more interesting and intoxicating than the repetition of the day-to-day business. However, the freedom to chart your own territory can ironically be terribly limiting.

When there is a path carved out for you, or even a choice between one or two items to make, it is easier to weigh the pros and cons and draw the proverbial line in the sand.  When faced with a whole array of options to pursue, many entrepreneurs find themselves unable to do anything at all.

There is also the worry of being limited by choosing to serve a customer, an industry, or another type of niche.  Even with the freedom to choose what to pursue and prioritize, having so many choices- as well as having to make a choice- can be completely paralyzing.

If you started a business in the pursuit of freedom, how terribly ironic it would be to be held back by your very own motivations.

Make a choice, chart the course, continue to set goals and persevere each day.

Are you limited by your freedom?