From The Entrepreneurship Interview Series

This interview is packed with fantastic insight, served with a side of snark, from the President of UnMarketing, social media master and speaker, Scott Stratten.  According to Scott himself, he’s spent WAY too much time online and consequently, is ranked as one of the top influencers on Twitter.  Scott’s client videos have received over 60 million views and he is also the author of the new book, UnMarketing: Stop Marketing. Start Engaging.

Scott and I cover a number of topics in our interview, including:

-What the definition of “UnMarketing” is;
-Why the trust gap is one of the biggest barriers in marketing and how to address it;
-How to effectively leverage Twitter;
-How to create loyal customers and fans for your business;
-The mistakes businesses make when using video online;
-What else you will learn about in Scott’s new book;
-And more (including Scott’s favorite cartoon character…)

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

Learn more about Scott (or follow him on Twitter: @unmarketing) Feel free to leave comments here as well and I will pass them on to Scott.

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