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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Product Launch Lessons from KIND Snacks

Written By: Catherine Morgan | Comments Off on Product Launch Lessons from KIND Snacks

Do the Kind Thing bookI love KIND bars. I carry them with me everywhere because they travel well and I’m prone to low blood sugar. They’re healthy, delicious, and satisfying.

People make fun of me for always carrying around snacks, like a mom does for a toddler. So be it. (Unless they’re hungry, and then they thank me.)

Carol interviewed the founder of KIND, Daniel Lubetzky, recently in a post on entrepreneur.com titled “Unlikely Lessons From Building a Multi-Million Dollar Social Business.” Carol begins:

“As Daniel Lubetzky tells it, he was inspired to start a company that wasn’t constrained by trading one thing for another. That’s how the idea of a snack that’s delicious and nutritious came to life, all built on an underlying purpose to be more than a brand focused only on growing sales.

 The son of a Holocaust survivor, Lubetzky was inspired by hearing his father’s story of the small acts of kindness shown to him during a dark time. He vowed to focus on building bridges between people, while also building a business that upheld core values. After 11 years of failures from other entrepreneurial ventures, he finally penetrated the competitive natural snacks and bars category to create what is now KIND Snacks, a business that he dubs “not-ONLY-for-profit”. And profit he has, with more than a billion KIND bars sold to date and a solid nine-figures a year in revenue business.”

It was a fascinating read with good takeaways. You can find the the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.