This COVID-19 health crisis has impacted most businesses, but there are also some opportunities, according to Carol Roth. In this interview we talk about how to actually deepen customer loyalty during this uncertain time.

Carol believes the way you treat your employees and how you communicate that to your customers will impact your business going forward. Customers will be more loyal to companies that treated their employees well.

Carol also advised companies treat their customers well by being accommodating and lenient, when possible.

As an example of what not to do, I shared the epic fail my gym made, probably costing them my business.

We also talked about potentially morphing your business model to accommodate immediate needs in the market.