Customer loyalty can make or break your business. Carol is truly an expert on customer loyalty, advising her clients on how they can sell deeper into their existing client base and create brand advocates who stay loyal and refer.

It was so much fun to jump on a Zoom call and discuss what’s working in 2019 – and what’s not. Carol shared some personal experiences that delighted her as a customer, and some that could be improved with just a small amount of effort.

We also discussed tactics that fall under the category of worst practices, not best practices. We talked about what not to do to irritate your customers. If you’ve ever experienced these, I am certain you didn’t like it – and neither will your customers. So, let’s just agree to stop the madness.

I know you’ll really enjoy and learn a lot from this conversation.