Oh my goodness! What’s more fun than talking to two incredibly smart professionals about what good marketing is – and isn’t?
If you’re involved in marketing or business development for your business, or need to know more about marketing, watch this interview and get a copy of SGTyson & Associates’ concise and actionable book, Marketing Essentials for Small Business – Your Guide to Business Marketing www.sgtyson.com.
Marketing Essentials for Small Business
In Episode 3 of the New Labor Discussions: Rethinking How We Work, Tony Catalano and I talk with marketing consultant Susan Tyson, who specializes in B2B marketing and operates as a fractional CMO or outsourced marketing director. Tony wishes he’d had Susan’s book when he was building his business.

Susan clearly talks about what marketing can do for your business (no “jazz hands”), why marketing and sales often have a contentious relationship (and what to do about it), and why many companies don’t need a full-time marketing director or CMO.

I think you’ll get a ton of value from this.